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Allisha Watkins

Allisha is a Marketing & Sales executive with over 15 years of Marketing, Insights, Strategy and Executive Management experience. She is highly skilled in leveraging Consumer and Shopper Insights to identify and solve strategic business opportunities through Connected Commerce, delivering Breakthrough Thinking and Retail Growth.
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Recent Posts

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5 Pitch Mistakes Shopper Marketing Agencies Make

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more frustrating,...

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