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Carolyne Klug

Carolyne Klug is an experienced marketing professional, teller of stories, and deliverer of fun. She was recently recognized by the P2P Institute and NEW as a “Woman of Excellence” for her contributions to the Shopper Marketing field.
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Agency Vs. Client: Deciding The Shopper Marketing Career Path

I recently met with a fellow shopper marketer, who was looking to make a career change. And, inevitably, the question was asked: “Why did you make the switch from agency to client?” A simple question, but one that has ultimately changed the...

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