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OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.

Recent Posts

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7 Things Retail Marketers Wish Brands Knew

I wrote a couple of “Things I Wish...” blogs over the last couple of years (check them out here and here), and they’ve been very well received. I have been getting suggestions on what other similar posts I should write.

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Josh Bruns - Shopper Marketing Hero

I love recognizing shopper marketing greatness because, often times, our peers quietly do their work in remote locations far from the spotlight of corporate PR and formal recognition programs.
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Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris

I have been fortunate enough to be profiled as a guest on various podcasts in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.

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Good data comes from happy users

Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.

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CPG Marketers: Know your numbers

How can you be a smarter marketer?  How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.

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CPG Marketers: Capture data systematically

Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out",  this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can...

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Steve Aleksich - Shopper Marketing Hero

I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities. 

Meet Steve Aleksich, Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.

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6 CPG Marketing Predictions for 2019

I am by no means clairvoyant, but I talk to enough marketing managers and attend many industry conferences to offer my version of 2019 top trends and predictions.

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Podcast: The Convergence of Shopper Marketing and E-commerce

When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations...

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Shopper Marketing Analytics: Garbage In - Garbage Out

I hear over and over again that clients do not trust their own data. This is a concerning barrier as without high-quality data, you cannot create effective analytics and ultimately prove the validity of your marketing efforts.

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