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OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.

Recent Posts

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Humza Mahfooz - Shopper Marketing Hero

Our last two Shopper Marketing Heroes from March and April were both US-based. To bring some diverse perspective, we picked an international nominee this time. 

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Why TPM Is Not A Shopper Marketing Solution

When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems.  If you are new to shopper marketing, “TPM” acronym may mean little to you.

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6 Things I Wish Sales Knew About Shopper Marketing

Our post from last July dedicated to brand managers, struck a chord and went viral. It demonstrated that shopper marketing is still one of the most misunderstood corporate functions. Today, we are continuing to evangelize and demystify shopper...

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René Robers - Shopper Marketing Hero

Since we announced the call for Shopper Marketing Hero nominations back in February, we received many entries. But this one was unique: not just one, but four people wanted to recognize René Robers, Customer Marketing Manager at Heineken USA. All...

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Kendal Callender - Shopper Marketing Hero

This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade. 

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10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.

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5 Ways Excel Is Letting Your Shopper Marketing Team Down

For decades, Excel has been the go-to tool for shopper marketers. Where would shopper marketers be without it?

In a world that is fundamentally changing – where the value of advertising is falling as the value of data rises – the answer to that...

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Podcast: What Is Wrong With Shopper Marketing?

In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...

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10 Keys to Shopper Marketing Success

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don't miss any important ingredients in my 'Shopper Marketing Recipe?' How can I make...

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Podcast: Taking Shopper Marketing From Art To Science

I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".

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