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OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.

Recent Posts

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Invisible  work - the unsung heroes of shopper marketing

I recently watched this awesome video by Mel Robbins who tackles the issue of "invisible" vs. "visible" work.  It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are...

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State of CPG Marketing. What's holding us back?

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

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Shopper Marketers, here is how you can make use of that remaining budget.

Have you found yourself in a situation whereby your budget is underspent mid Q4?

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6 Things I Wish Sales Knew About Shopper Marketing

Our post from last July dedicated to brand managers, struck a chord and went viral. It demonstrated that shopper marketing is still one of the most misunderstood corporate functions. Today, we are continuing to evangelize and demystify shopper...

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6 Things To Do Now If Your Marketing Budget Is Underspent

Imagine: you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's already December. For most of us, we don't even need to imagine, do we? If you've never been in this situation,...

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Grocery Shop Blew My Mind

In late October-early November, I went to Vegas to attend Grocery Shop. If you have not had a chance to be there or have not even heard of the event, check out my vlog where I rave about all the reasons you should be there next time.

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How Many:Many Budget:Event Flow Drives Marketers Crazy

One of our newest clients called us in a panic recently. Apparently, one of his company's brand VPs is putting enormous pressure on him and his team to demonstrate where every single dollar they put into shopper marketing and e-commerce budget...

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Tim Orrell - Shopper Marketing Hero

Due to vacations and a large number of new clients we had to on-board last summer, we took a break from honoring our Shopper Marketing Heroes for a few months. I am happy to resume our little tradition this month. Please meet October Shopper...

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What's Trending At P2P Expo 2018?

This week, thousands of shopper marketers will get together in Minneapolis, MN for an annual Path To Purchase Expo. This is THE event for shopper marketers in the North America region. 

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7 Must-Have Shopper Marketing Reports

Shopper marketers serve many internal and external clients, each with unique needs and business questions. As a result, shopper marketing practitioners constantly chase the latest information, often creating custom one-off reports and...

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