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7 Ways A Shopper Marketing System Of Record Will Boost Your Team Productivity

You have an app for everything in your personal life, and you probably can’t image what you’d do without a few of them (Spotify, Snapchat, Calorie Counter and Alexa to name a few). Yet you still use old-school, messy systems and spreadsheets when...

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10 Rookie Shopper Marketer Mistakes - Part 2

In our last post, we listed the first five common mistakes inexperienced shopper marketers tend to make. Today, we are continuing the list with the next five:

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10 Rookie Shopper Marketer Mistakes - Part 1

One of our most popular blog articles last year was “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG...

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5 Signs Your Shopper Marketing Organization Is A Black Hole

In my conversations with CPG executives, I sometimes hear shopper marketing being described as “a black hole of the enterprise.” This black hole absorbs energy and resources but cannot clearly articulate the value it delivers when scrutinized by...

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Top 10 Trending Keywords At 2017 Shopper Marketing Summit

In the crazy world of shopper marketing, busy professionals often wonder: what are the important, long-term trends to pay attention to vs. the fads that become a flavor of the month but quickly go back to obscurity?

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Is Your Shopper Marketing Agency Watson to Your Holmes?

If you are building or revamping your company’s shopper marketing capability, I assume you are a person of high energy, strong work ethic and grand vision. Someone who pays attention to details but can use deduction to articulate a far larger...
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10 Keys To Shopper Marketing Success - Part 2

Last week, I listed the first 5 keys to Shopper Marketing Success. In case you missed it, here’s a link to Part 1.

So what are the final keys you’ll need to unlock shopper marketing success? Read on to find out.

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10 Keys to Shopper Marketing Success - Part 1

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don't miss any important ingredients in my "Shopper Marketing Recipe?" How can I make...

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5 Best Shopper Marketing Collaboration Apps

Collaboration is at the heart of shopper marketing. Shopper marketers are the connective tissue between brand and sales, between manufacturer and retail strategies, between the headquarters and the field teams, and between multiple brands in...

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6 Things To Do Now If Your Shopper Marketing Budget Is Underspent

Imagine: you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's mid-December. If you've never been in this situation, you are either lucky or a planning god because virtually...

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Shopper Marketer Who Revolutionized Shopper Marketing