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9 Things I Wish Brand Managers Knew About Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but the contrast in their approaches and worldviews can sometimes be...

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How Savvy Shopper Marketers Discover Existing Brand Content

We’ve all heard it before – content is king. Teams that consistently leverage content in their shopper marketing efforts build not only stronger brand recognition and loyalty but also more collaborative and productive retailer partnerships. Where...

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7 People Every Shopper Marketing Team Needs

One of our most popular blog posts explored personality traits successful shopper marketers possess (for instance, shopper marketers need to have a balanced right and left brain!). Most of those traits cannot be taught, you either have them or...

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Shopper Marketers Who Love Financial Audits

Financial audits can be intimidating and frustrating, not to mention nerve-wracking, and they always feel like a waste of time. Nevertheless, they are here to stay because they are necessary.

No one looks forward to an audit, but a  client (let’s...

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Role of Content in Shopper Marketing: Interview with Bob Gilbreath

In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully...

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Infographic: Making Sense of Shopper Marketing Vendor Landscape

Did you notice how many new vendors cold-called or e-mailed you in the last few weeks? Is it just me or is the world of shopper marketing exploding with new vendors and capabilities? Many shopper marketers are overwhelmed and annoyed by the...

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Shopper Marketing #1 Mission: Bust the Brand-Sales Silos

If you ask ten shopper marketers what their mission is, you will likely get ten different answers. The lack of a common mission statement reflects the state of anxiety the CPG industry

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Slack Community: Modern Networking For Shopper Marketing Pros

If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.

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6 Ways Open Shopper Marketing Collaborators Get A Competitive Edge

Collaboration is at the heart of shopper marketing, but is it more than just a buzzword or a feel-good thing we do? Can collaboration become a critical capability that will propel your team further and make you a more agile and fierce competitor?...

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7 Ways A Shopper Marketing System Of Record Will Boost Your Team Productivity

You have an app for everything in your personal life, and you probably can’t image what you’d do without a few of them (Spotify, Snapchat, Calorie Counter and Alexa to name a few). Yet you still use old-school, messy systems and spreadsheets when...

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