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The Retail Battlefield: Shopper Marketing Lessons From The Front

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are...

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Shopper Marketing: Things to Celebrate And Change

This is my story, of one woman who worked in shopper marketing for almost ten years, but it’s supported by the many conversations and discussions I’ve had over the years with others in the business.

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10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.

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5 Ways Excel Is Letting Your Shopper Marketing Team Down

For decades, Excel has been the go-to tool for shopper marketers. Where would shopper marketers be without it?

In a world that is fundamentally changing – where the value of advertising is falling as the value of data rises – the answer to that...

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5 Critical Areas You Must Address In E-commerce Joint Business Planning

You have just had an amazing holiday season, with sales growth led by the e-commerce channel. This is the first year Black Friday registered more sales through e-commerce than in store. Although traditional channel sales were good, they do not...

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Podcast: What Is Wrong With Shopper Marketing?

In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...

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10 Keys to Shopper Marketing Success

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don't miss any important ingredients in my 'Shopper Marketing Recipe?' How can I make...

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Should Shopper Marketing “Own” Ecommerce?

After attending the Path 2 Purchase Expo on September 26-28 and the Online & Digital Grocery Summit on November 8 in Rosemont, IL, it’s clear that eCommerce is the obvious hot topic of discussion. And for good reason. Forrester predicts that...

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Podcast: Taking Shopper Marketing From Art To Science

I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".

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How To Explain To A 5th Grader What Shopper Marketers Do

Let’s face it, when you tell people your profession you often get blank stares followed by the question, “what does a shopper marketer do exactly?”

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