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Podcast: The Convergence of Shopper Marketing and E-commerce

When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations about the apparent convergence of shopper marketing discipline with eCommerce, and how brands’ organizational structures, toolkits and processes need to evolve to preserve deep and direct relationships with consumers.

Click here or the image below to listen to it. 

Profitero Podcast Convergence of Shopper Marketing and E-Commerce

 

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OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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