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Are You Still Building Shopper Marketing Plans in Excel?

It's 4 pm on a Friday afternoon, and your boss just surprised you with a request to prepare for a Monday afternoon review with a VP of Brand X. Do you have the Brand X shopper marketing plans handy —

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Cart Before Horse: You Are Not Ready For Shopper Marketing Analytics

Are you obsessing about shopper marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

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10 Signs Your Shopper Marketing Team Outgrew Excel

Shopper marketers love Excel because of its versatility and flexibility. Excel has been around for years and has served us well. However, in the times of increasing complexity and market volatility, it is becoming a crutch we continue to rely on,...

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