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Role of Content in Shopper Marketing: Interview with Bob Gilbreath

In my line of work, I come across many startups that are shaping the future of retail, CPG and marketing industries. These companies are often founded by former industry insiders who saw an unmet need and business opportunity and successfully...

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Slack Community: Modern Networking For Shopper Marketing Pros

If you work in CPG or Retail industries, chances are you’ve never heard of Slack. Here at Shopperations, we’ve tried many apps that came and went over the years, but few have become our favorite and caught on like Slack.

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10 Rookie Shopper Marketer Mistakes - Part 2

In our last post, we listed the first five common mistakes inexperienced shopper marketers tend to make. Today, we are continuing the list with the next five:

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10 Rookie Shopper Marketer Mistakes - Part 1

One of our most popular blog articles last year was “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG...

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Top 10 Trending Keywords At 2017 Shopper Marketing Summit

In the crazy world of shopper marketing, busy professionals often wonder: what are the important, long-term trends to pay attention to vs. the fads that become a flavor of the month but quickly go back to obscurity?

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6 Things To Do Now If Your Shopper Marketing Budget Is Underspent

Imagine: you just got notified by your finance department that a significant portion of your annual budget is left unspent, and it's mid-December. If you've never been in this situation, you are either lucky or a planning god because virtually...

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How To Become a Shopper Marketer In 6 Months

There is a serious shortage of shopper marketers, while at the same time a lot of interest in the Consumer Packaged Goods (CPG) shopper marketing domain from marketing professionals in other industries, agencies and suppliers.
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5 Signs You Should Be a Shopper Marketer

Are you considering a career in shopper marketing? Or, perhaps, someone said you would make a really good shopper marketer, and now you wonder why they thought so?

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6 Reasons Why Shopper Marketing Job Is So Tough

Shopper marketers often receive little recognition because they work in remote field sales office locations and get a lot of things done quietly and with relatively limited resources. Shopper marketing job is dynamic and fun but is often...

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Shopper Marketing, An Awkward Teenager

 

Shopper marketing in the Consumer Packaged Goods domain has blossomed in the last decade but may have entered its awkward teen years.  I had an opportunity to interview hundreds of practitioners from dozens of companies over the last two years,...

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