Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris

By OlgaYurovski Posted February 21, 2019 In Shopper Marketing Best Practices, In Podcast

Brian Harris Interview Podcast Part 2 Last week, I released Shopperations' debut podcast featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.

Here is part 2 of the podcast series, where we talk about Brian's experience deploying the Category Management discipline and what shopper marketers can learn from its success.

I hope you enjoyed today's episode. Next week, I will bring you the final installment of this series, where Brian and I look to the future and discuss critical modern skills for marketers as well as how category management will evolve in the era of e-commerce.

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.