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How I Quit My Shopper Marketing Job To Start A Software Company

For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".

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Why Shopper Marketing Does Not Belong In TPM

Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.

Too time consuming. Too manual. Too siloed. Too complicated.

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Can Shopper Marketing Analytics Answer the ROI Question?

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also...

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COVID Update - 6 Things to Do If Your Marketing Budget is Underspent

Regardless if the COVID pandemic meant you couldn't keep your product on the shelves or you quickly had to readjust your projections, shopper marketing programs overwhelmingly were paused or cancelled in the last 6 months. For many shopper...

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Retail Media - Win or Whine for Shopper Marketers

With promises of greater personalization and targeting capacity backed by point of sale data, retailers are inviting consumer goods marketers closer to shoppers with the launch of their own retail media platforms. 

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CPG Marketing Analytics - Benchmarking Study

CPG Marketing teams have long strived to quantify the results of their programs to show their business impact. As companies prioritize analytical capabilities and demand more accountability of their marketing investments, marketers are being...

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Fire Prevention: Annual Planning in Times of Uncertainty

It is getting to be that time of the year again. Shopper marketers can hear the whispers. Even those working remotely can feel the heaviness in the air on their team calls. 

It’s fire drill season, a.k.a. ANNUAL PLANNING.

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Why Selling to CPGs Is So Freaking Hard

I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

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CPGers Who Rock it as Entrepreneurs - Carmen Brace

I first met Carmen Brace many years ago when we both worked for Conagra Brands. I admired her vibrant energy and sharp mind, so even after both of us left the corporate world, I followed Carmen's entrepreneurial story and always looked forward to...

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CPGers Who Rock it as Entrepreneurs - Roger Jackson

Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.

 

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