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CPGers Who Rock it as Entrepreneurs - Roger Jackson

Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.

 

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7 Tools to Enable CPG Marketing Remote Work

It's been two weeks since the US-based corporate office workers had a mass migration to work from home format. We are still collectively adjusting to this new reality, it can be quite challenging and disorienting at first, but with time, I...

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Get In Front Of (Re)planning Crisis

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

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CPGers Who Rock it as Entrepreneurs - Neetu Godara

5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.  

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Cart Before Horse: Why You Are Not Ready For Marketing Analytics

Are you obsessing about marketing ROI and advanced analytics methods? Do you aspire to optimize your marketing spend? Join the club – or, perhaps, hold on to those club dues for a minute.

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"Tinder" For CPG Marketers & Vendors

We are going to be at the GroceryShop conference next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....

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Introducing Shopperations Marketing Briefs

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for...

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CPGers Who Rock it as Entrepreneurs

This podcast series has been in the works for a long time. In my five years long entrepreneurial journey, I met several people who became my inspiration, my mentors and simply good friends because we shared a life-defining common experience:

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What's Trending at P2P Summit 2019?

Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming P2P Summit that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!

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9 Steps To Guided Decentralization Of Shopper Marketing

The U.S. Army War College introduced the concept of VUCA to describe the more volatile, uncertain, complex and ambiguous multilateral world perceived as resulting from the end of the Cold War.

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