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COVID Update - 6 Things to Do If Your Marketing Budget is Underspent

Regardless if the COVID pandemic meant you couldn't keep your product on the shelves or you quickly had to readjust your projections, shopper marketing programs overwhelmingly were paused or cancelled in the last 6 months. For many shopper...

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Retail Media - Win or Whine for Shopper Marketers

With promises of greater personalization and targeting capacity backed by point of sale data, retailers are inviting consumer goods marketers closer to shoppers with the launch of their own retail media platforms. 

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CPG Marketing Analytics - Benchmarking Study

CPG Marketing teams have long strived to quantify the results of their programs to show their business impact. As companies prioritize analytical capabilities and demand more accountability of their marketing investments, marketers are being...

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Fire Prevention: Annual Planning in Times of Uncertainty

It is getting to be that time of the year again. Shopper marketers can hear the whispers. Even those working remotely can feel the heaviness in the air on their team calls. 

It’s fire drill season, a.k.a. ANNUAL PLANNING.

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Why Selling to CPGs Is So Freaking Hard

I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

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CPGers Who Rock it as Entrepreneurs - Carmen Brace

I first met Carmen Brace many years ago when we both worked for Conagra Brands. I admired her vibrant energy and sharp mind, so even after both of us left the corporate world, I followed Carmen's entrepreneurial story and always looked forward to...

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CPGers Who Rock it as Entrepreneurs - Roger Jackson

Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.

 

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7 Tools to Enable CPG Marketing Remote Work

It's been two weeks since the US-based corporate office workers had a mass migration to work from home format. We are still collectively adjusting to this new reality. It can be quite challenging and disorienting at first, but with time, I...

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Get In Front Of (Re)planning Crisis

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

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CPGers Who Rock it as Entrepreneurs - Neetu Godara

5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.  

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