---
title: "Podcast: Taking Shopper Marketing From Art To Science"
description: Check out this feature in which CEO Olga Yurovski discusses a variety of shopper marketing topics with MarketScale Retail Podcast.
---

[Blog for Practical Shopper Marketers](https://blog.shopperations.com)

# [Podcast: Taking Shopper Marketing From Art To Science](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

 Written by [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) | Dec 22, 2017 1:45:11 PM

I was honored to be featured on the [MarketScale Retail podcast](https://marketscale.com/industries/retail/listen-taking-shopper-marketing-art-science/) this week in an episode called "Taking Shopper Marketing From An Art To A Science".

We discussed a wide variety of topics including meeting personalization, balancing old-school creativity with new school data creation, and using evidence (rather than just emotions) to maximize ROI from shopper marketing campaigns.

Click the image below to check it out.

<https://marketscale.com/industries/retail/listen-taking-shopper-marketing-art-science/>

Thanks for listening and let me know what you think!

 

[View full post](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

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