I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".
We discussed a wide variety of topics including meeting personalization, balancing old-school creativity with new school data creation, and using evidence (rather than just emotions) to maximize ROI from shopper marketing campaigns.
Click the image below to check it out.
Thanks for listening and let me know what you think!