---
title: "Podcast: The Convergence of Shopper Marketing and E-commerce"
description: In this podcast, Shopperations CEO Olga Yurovski joins Keith Anderson from Profitero to discuss the convergence of shopper marketing discipline with eCommerce, and how brands’ organizational structures, toolkits and processes need to evolve to preserve deep and direct relationships with consumers.
---

[Blog for Practical Shopper Marketers](https://blog.shopperations.com)

# [Podcast: The Convergence of Shopper Marketing and E-commerce](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

 Written by [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) | Jan 3, 2019 2:45:51 PM

When I attended [Grocery Shop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations about the apparent convergence of shopper marketing discipline with eCommerce, and how brands’ organizational structures, toolkits and processes need to evolve to preserve deep and direct relationships with consumers.

[Click here or the image below to listen to it.](https://www.profitero.com/podcast/episode-44-the-convergence-of-shopper-marketing-and-ecommerce/) 

<https://www.profitero.com/podcast/episode-44-the-convergence-of-shopper-marketing-and-ecommerce/>

 

### Other Posts you may like:

##### [PODCAST: TAKING SHOPPER MARKETING FROM ART TO SCIENCE](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

##### [SHOPPER MARKETING, AN AWKWARD TEENAGER](https://blog.shopperations.com/shopper-marketing-an-awkward-teenager)

##### [7 PEOPLE EVERY SHOPPER MARKETING TEAM NEEDS](https://blog.shopperations.com/7-people-every-shopper-marketing-team-needs)

[View full post](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

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