In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing right.
Click here or the image below to listen to it.
Other Posts you may like:
PODCAST: TAKING SHOPPER MARKETING FROM ART TO SCIENCE
SHOPPER MARKETING, AN AWKWARD TEENAGER
7 PEOPLE EVERY SHOPPER MARKETING TEAM NEEDS