--- title: "Podcast: What Is Wrong With Shopper Marketing?" description: In this podcast, Shopperations CEO Olga Yurovski explores the problems in the current Shopper Marketing industry and how to fix them. image: https://blog.shopperations.com/hubfs/shopper-marketing-podcast-2-1.jpg --- [![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com) - [Platform](https://shopperations.com/platform/) - [Services](https://shopperations.com/services/) - [Clients](https://shopperations.com/#clients) - [Who We Help](https://shopperations.com/#whowehelp) - [About Us](https://shopperations.com/about/) - [Blog](https://blog.shopperations.com/) - [Contact](https://shopperations.com/contact/) - [Client Login](https://shopperationsapp.com/auth/login) ### BLOG FOR PRACTICAL SHOPPER MARKETERS # Podcast: What Is Wrong With Shopper Marketing? By [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) Posted [January 22, 2018](http://shopperations.info/2016/09/) In [Insider Scoop](https://blog.shopperations.com/topic/insider-scoop), In [Podcast](https://blog.shopperations.com/topic/podcast) [2](https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing#comments-listing) - [Tweet](https://twitter.com/share) In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing right. [Click here or the image below to listen to it.](https://marketscale.com/industries/retail/wrong-shopper-marketing-olga-yurovski-tammy-brumfield/?utm_campaign=Q1%202018&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_AaEVAoycGo3lCfwRePBoPlxnFA1Cm-kd_pd5__yWWM_8GxykyzZI1cEaJXkbG9mP16sU5)  [![shopper-marketing-podcast-2-1.jpg](https://blog.shopperations.com/hs-fs/hubfs/shopper-marketing-podcast-2-1.jpg?width=676&height=351&name=shopper-marketing-podcast-2-1.jpg)](https://marketscale.com/industries/retail/wrong-shopper-marketing-olga-yurovski-tammy-brumfield/)   ### Other Posts you may like: ##### [PODCAST: TAKING SHOPPER MARKETING FROM ART TO SCIENCE](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science) ##### [SHOPPER MARKETING, AN AWKWARD TEENAGER](https://blog.shopperations.com/shopper-marketing-an-awkward-teenager) ##### [7 PEOPLE EVERY SHOPPER MARKETING TEAM NEEDS](https://blog.shopperations.com/7-people-every-shopper-marketing-team-needs)   [![Get the Shopperations eBook](https://no-cache.hubspot.com/cta/default/1590127/70a65aeb-d60c-4ea0-a2dd-778d7d3fd2df.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/70a65aeb-d60c-4ea0-a2dd-778d7d3fd2df) ![OlgaYurovski](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg) ### [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. ### Recent Posts [![The Hidden Flaws in CPG Marketing Finance Reporting](https://blog.shopperations.com/hubfs/Blog%20Header%20-%20Finance%20%26%20Marketing%20reporting%20(676%20x%20351%20px).png)](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting) [The Hidden Flaws in CPG Marketing Finance Reporting](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting) [![How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM](https://blog.shopperations.com/hubfs/Jared%20Kirby%20Blog%20post%20header.png)](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm) [How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm) [![From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover](https://blog.shopperations.com/hubfs/Nikki%20Jones%20-%20from%20agency%20to%20Retail%20Blog%20header.png)](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover) [From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover) [![](https://blog.shopperations.com/hubfs/shopper-marketing-podcast-2-1.jpg) 10 Keys to Shopper Marketing Success Insider Scoop, Podcast](https://blog.shopperations.com/10-keys-to-shopper-marketing-success) [![](https://blog.shopperations.com/hubfs/shopper-marketing-podcast-2-1.jpg) 5 Critical Areas You Must Address In E-commerce Joint Business Planning Insider Scoop, Podcast](https://blog.shopperations.com/10-keys-to-shopper-marketing-success) [![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b) [![Vendorstan - Find a perfect tactic or vendor to activate your brand](https://no-cache.hubspot.com/cta/default/1590127/b2836216-bb9f-4c79-b4bf-6c110df45a6e.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/b2836216-bb9f-4c79-b4bf-6c110df45a6e) ### Posts by Topic - [Shopper Marketing Best Practices (89)](https://blog.shopperations.com/topic/shopper-marketing-best-practices) - [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech) - [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop) - [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101) - [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends) - [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency) - [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers) - [Startup Life (11)](https://blog.shopperations.com/topic/startup-life) - [Podcast (10)](https://blog.shopperations.com/topic/podcast) - [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences) - [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero) - [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics) - [Shopperations Product Updates (6)](https://blog.shopperations.com/topic/shopperations-product-updates) - [Vlog (6)](https://blog.shopperations.com/topic/vlog) - [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors) - [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce) - [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing) - [Retail Media (1)](https://blog.shopperations.com/topic/retail-media) - [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples) see all ### Popular Posts [![](https://blog.shopperations.com/hubfs/Blog%20header%20-%209%20Things%20I%20wish.png)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition) ### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition) Posted on November 18,2025 [![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift) ### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift) Posted on March 02,2026 [![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter) ### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter) Posted on October 04,2023 ### Subscribe to Email Updates ![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534") - [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf) - [Privacy Policy](https://shopperations.com/privacy-policy/) - Sitemap © 2026 Shopperations Research & Technology LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "OlgaYurovski", "url" : "https://blog.shopperations.com/author/olgayurovski" }, "dateModified" : "2019-01-03T14:47:39.192Z", "datePublished" : "2018-01-23T01:45:54.000Z", "headline" : "Podcast: What Is Wrong With Shopper Marketing?", "image" : [ "https://blog.shopperations.com/hubfs/shopper-marketing-podcast-2-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shopperations.com/hubfs/Logo-Shopperations-Horizontal%201%20svg.svg" }, "name" : "Shopperations Research & Technology, LLC" } } ```