---
title: Blog for Practical Shopper Marketers | CPG eCommerce
description: CPG eCommerce | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce> ![](https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png)

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## [Podcast: The Convergence of Shopper Marketing and E-commerce](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

When I attended [Grocery Shop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations about...

[Read More](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

<https://blog.shopperations.com/5-critical-areas-you-must-address-in-e-commerce-joint-business-planning> ![](https://blog.shopperations.com/hubfs/5%20Critical%20Areas%20You%20Must%20Address%20In%20E-commerce%20Joint%20Business%20Planning.png)

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## [5 Critical Areas You Must Address In E-commerce Joint Business Planning](https://blog.shopperations.com/5-critical-areas-you-must-address-in-e-commerce-joint-business-planning)

You have just had an amazing holiday season, with sales growth led by the e-commerce channel. This is [the first year](http://fortune.com/2015/11/29/online-shoppers-black-friday/) Black Friday registered more sales through e-commerce than in store. Although traditional channel sales were good, they do not...

[Read More](https://blog.shopperations.com/5-critical-areas-you-must-address-in-e-commerce-joint-business-planning)

<https://blog.shopperations.com/should-shopper-marketing-own-ecommerce> ![](https://blog.shopperations.com/hubfs/Should%20Shopper%20Marketing%20Own%20Ecommerce_%20(1).png)

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## [Should Shopper Marketing “Own” Ecommerce?](https://blog.shopperations.com/should-shopper-marketing-own-ecommerce)

After attending the [Path 2 Purchase Expo](https://blog.shopperations.com/p2pexpo_2017_whats_trending) on September 26-28 and the [Online & Digital Grocery Summit](https://www.digitalgrocerysummit.com/) on November 8 in Rosemont, IL, it’s clear that eCommerce is the obvious hot topic of discussion. And for good reason. [Forrester predicts](https://www.forrester.com/report/Forrester%20Data%20Online%20Retail%20Forecast%202017%20To%202022%20US/-/E-RES139271?utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20%28bii-e-commerce%29:%20NAFTA%20renegotiations%20may%20bring%20e-commerce%20policy%20changes%20%E2%80%94%20SoftBank%20invests%20in%20Flipkart%20%E2%80%94%20E-commerce%20projected%20to%20make%20up%2017%25%20of%20US%20retail%20in%202022&utm_term=BII%20List%20E-Comm%20ALL) that online...

[Read More](https://blog.shopperations.com/should-shopper-marketing-own-ecommerce)

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### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
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- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

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### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

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