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5 Pitch Mistakes Shopper Marketing Agencies Make

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more...

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The Retail Battlefield: Shopper Marketing Lessons From The Front

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are...

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Shopper Marketing: Things to Celebrate And Change

This is my story, of one woman who worked in shopper marketing for almost ten years, but it’s supported by the many conversations and discussions I’ve had over the years with others in the business.

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10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.

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Podcast: What Is Wrong With Shopper Marketing?

In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...

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Podcast: Taking Shopper Marketing From Art To Science

I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".

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How To Explain To A 5th Grader What Shopper Marketers Do

Let’s face it, when you tell people your profession you often get blank stares followed by the question, “what does a shopper marketer do exactly?”

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Agency Vs. Client: Deciding The Shopper Marketing Career Path

I recently met with a fellow shopper marketer, who was looking to make a career change. And, inevitably, the question was asked: “Why did you make the switch from agency to client?” A simple question, but one that has ultimately changed the...

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Path 2 Purchase Expo 2017: What's Trending

Knowing what your industry is buzzing about certainly helps when you try to "sharpen your saw" and ensure your skills and knowledge don't get rusty. Here, we continue our observations about the keywords shopper marketing industry uses to define...

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How To Harness The Elusive Shopper Marketing KPIs

Our industry has been chasing elusive shopper marketing metrics for over a decade, but these efforts seem to be stuck in first gear. Despite an explosion of shopper-facing technology, a growing abundance of shopper-generated data, and increased...

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