This week, thousands of shopper marketers will get together in Minneapolis, MN for an annual Path To Purchase Expo. This is THE event for shopper marketers in the North America region.
When we talk to shopper marketers about their operations and the tools they use, the conversation often steers toward discussing TPM systems. If you are new to shopper marketing, “TPM” acronym may mean little to you.
The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more frustrating,...
Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are very...
This is my story, of one woman who worked in shopper marketing for almost ten years, but it’s supported by the many conversations and discussions I’ve had over the years with others in the business.
One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors.
In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...
