I first met Carmen Brace many years ago when we both worked for Conagra Brands. I admired her vibrant energy and sharp mind, so even after both of us left the corporate world, I followed Carmen's entrepreneurial story and always looked forward to...
CPGers Who Rock it as Entrepreneurs - Roger Jackson
Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.
CPGers Who Rock it as Entrepreneurs - Neetu Godara
5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.
CPGers Who Rock it as Entrepreneurs
This podcast series has been in the works for a long time. In my five years long entrepreneurial journey, I met several people who became my inspiration, my mentors and simply good friends because we shared a life-defining common experience:
Critical Future skills for CPG marketers - Podcast interview feat. Brian Harris
Here it is, the final installment of my series, with the esteemed Dr Brian Harris. So far we have discussed where the industry is heading, how Shopper Marketers can replicate CatMan success and today we look to the future.
Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris
Last week, I released Shopperations' debut podcast featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.
Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris
I have been fortunate enough to be profiled as a guest on various podcasts in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.
Podcast: The Convergence of Shopper Marketing and E-commerce
When I attended Grocery Shop conference a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.
In this episode, we share our observations about...
Podcast: What Is Wrong With Shopper Marketing?
In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...
Podcast: Taking Shopper Marketing From Art To Science
I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".