---
title: Blog for Practical Shopper Marketers | Podcast
description: Podcast | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

[![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com)

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-04-01%20at%2011.29.20%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Carmen Brace](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace)

I first met Carmen Brace many years ago when we both worked for Conagra Brands. I admired her vibrant energy and sharp mind, so even after both of us left the corporate world, I followed Carmen's entrepreneurial story and always looked forward to...

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-carmen-brace)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-03-24%20at%202.22.14%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Roger Jackson](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

Roger Jackson discusses his 10 years of experience in CPG roles at companies such as Unilever and Kraft, and how they inspired him to create Shopper Intelligence, the largest international program of systematic shopper insights today.

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-01-27%20at%201.29.38%20PM.png)

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## [CPGers Who Rock it as Entrepreneurs - Neetu Godara](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2)

5 years into co-founding the Canadian ready-to-drink brand, SoCIAL LITE Vodka, Neetu Godara reflects on her transition from a CPG professional to an entrepreneur and her life-changing experience.  

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-2)

<https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs> ![](https://blog.shopperations.com/hubfs/Kristi%20Zuhlke%20Interview%20Podcast%20(1).png)

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## [CPGers Who Rock it as Entrepreneurs](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs)

This podcast series has been in the works for a long time. In my five years long entrepreneurial journey, I met several people who became my inspiration, my mentors and simply good friends because we shared a life-defining common experience:

[Read More](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs)

<https://blog.shopperations.com/critical-future-skills-for-cpg-marketers-podcast-interview-feat.-brian-harris> ![](https://blog.shopperations.com/hubfs/Copy%20of%20Brian%20Harris%20Interview%20Podcast.png)

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## [Critical Future skills for CPG marketers - Podcast interview feat. Brian Harris](https://blog.shopperations.com/critical-future-skills-for-cpg-marketers-podcast-interview-feat.-brian-harris)

Here it is, the final installment of my series,  with the esteemed Dr Brian Harris.  So far we have discussed [where the industry is heading](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading), how Shopper Marketers can [replicate CatMan success](https://blog.shopperations.com/what-can-shopper-marketers-learn-from-category-managements-success) and today we look to the future.

[Read More](https://blog.shopperations.com/critical-future-skills-for-cpg-marketers-podcast-interview-feat.-brian-harris)

<https://blog.shopperations.com/what-can-shopper-marketers-learn-from-category-managements-success> ![](https://blog.shopperations.com/hubfs/Brian%20Harris%20Interview%20Podcast%20(1).png)

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## [Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris](https://blog.shopperations.com/what-can-shopper-marketers-learn-from-category-managements-success)

Last week, I released Shopperations' [debut podcast](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading) featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.

[Read More](https://blog.shopperations.com/what-can-shopper-marketers-learn-from-category-managements-success)

<https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading> ![](https://blog.shopperations.com/hubfs/Brian%20Harris%20Interview%20Podcast.png)

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## [Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading)

I have been fortunate enough to be profiled as a guest on [various podcasts](https://blog.shopperations.com/topic/podcast) in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.

[Read More](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading)

<https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce> ![](https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png)

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## [Podcast: The Convergence of Shopper Marketing and E-commerce](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

When I attended [Grocery Shop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode.

In this episode, we share our observations about...

[Read More](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

<https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing> ![](https://blog.shopperations.com/hubfs/shopper-marketing-podcast-2-1.jpg)

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## [Podcast: What Is Wrong With Shopper Marketing?](https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing)

In a recent MarketScale Retail podcast episode, I sat down with my good friend, former colleague and Shopper Marketing guru Tammy Brumfield. She and I discussed the problems our industry is facing today and what it takes to do shopper marketing...

[Read More](https://blog.shopperations.com/podcast-what-is-wrong-with-shopper-marketing)

<https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science> ![](https://blog.shopperations.com/hubfs/marketscale-retail-podcast.png)

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## [Podcast: Taking Shopper Marketing From Art To Science](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

I was honored to be featured on the [MarketScale Retail podcast](https://marketscale.com/industries/retail/listen-taking-shopper-marketing-art-science/) this week in an episode called "Taking Shopper Marketing From An Art To A Science".

[Read More](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science)

[All posts](https://blog.shopperations.com/all)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

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### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

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### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

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