I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

We are going to be at the GroceryShop conference next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for many...