CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.
Why Selling to CPGs Is So Freaking Hard
I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.
Get In Front Of (Re)planning Crisis
The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.
"Tinder" For CPG Marketers & Vendors
We are going to be at the GroceryShop conference next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities....
Introducing Shopperations Marketing Briefs
Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?
Is your team using briefs inconsistently or relies on multiple versions of the brief template?
Are you having trouble finding the brief documents for many...