---
title: Blog for Practical Shopper Marketers | Shopperations Product Updates
description: Shopperations Product Updates | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/15-best-practices-in-omnichannel-marketing-operations> ![](https://blog.shopperations.com/hubfs/Blog%20header%2015%20best%20practices%20in%20CPG%20omnichannel%20marketing%20operations.png)

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## [15 Best Practices in Omnichannel Marketing Operations](https://blog.shopperations.com/15-best-practices-in-omnichannel-marketing-operations)

After more than a decade of working with CPG shopper, commerce and omnichannel marketing teams, we have had an unusual opportunity to see how different organizations solve many of the same operational problems.

[Read More](https://blog.shopperations.com/15-best-practices-in-omnichannel-marketing-operations)

<https://blog.shopperations.com/how-do-you-actually-track-jbp-commitments> ![](https://blog.shopperations.com/hubfs/undefined-Jul-14-2026-04-15-42-6180-PM.png)

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## [How do you Actually track JBP commitments?](https://blog.shopperations.com/how-do-you-actually-track-jbp-commitments)

JBP season is around the corner. You know it because the calendar invites are already landing and because a familiar knot is forming in your stomach.

[Read More](https://blog.shopperations.com/how-do-you-actually-track-jbp-commitments)

<https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you> ![](https://blog.shopperations.com/hubfs/How%20to%20Customize%20Shopperations%20-%20Blog%20Header.png)

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## [8 Easy Ways to Make Shopperations Work Harder For You](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you)

Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...

[Read More](https://blog.shopperations.com/8-easy-ways-to-make-shopperations-work-harder-for-you)

<https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report> ![](https://blog.shopperations.com/hubfs/I%20Surveyed%2030%20%E2%80%9CHot%E2%80%9D%20Shopper%20Marketing%20Vendors.%20Here%20Are%20My%20Observations..png)

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## [I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.](https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report)

CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.

[Read More](https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report)

<https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan> ![](https://blog.shopperations.com/hubfs/Screen%20Shot%202020-07-28%20at%2012.59.47%20PM.png)

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## [Why Selling to CPGs Is So Freaking Hard](https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan)

I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

[Read More](https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan)

<https://blog.shopperations.com/get-in-front-of-replanning-crisis> ![](https://blog.shopperations.com/hubfs/COVID-19%20Replanning.png)

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## [Get In Front Of (Re)planning Crisis](https://blog.shopperations.com/get-in-front-of-replanning-crisis)

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

[Read More](https://blog.shopperations.com/get-in-front-of-replanning-crisis)

<https://blog.shopperations.com/introducing-shopperations-marketing-briefs> ![](https://blog.shopperations.com/hubfs/New%20Brieds%20Tab.png)

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## [Introducing Shopperations Marketing Briefs](https://blog.shopperations.com/introducing-shopperations-marketing-briefs)

Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?

Is your team using briefs inconsistently or relies on multiple versions of the brief template?

Are you having trouble finding the brief documents for many...

[Read More](https://blog.shopperations.com/introducing-shopperations-marketing-briefs)

[All posts](https://blog.shopperations.com/all)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

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### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

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