---
title: Blog for Practical Shopper Marketers | Shopper Marketing Agency
description: Shopper Marketing Agency | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

[![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com)

- [Platform](https://shopperations.com/platform/)
- [Services](https://shopperations.com/services/)
- [Clients](https://shopperations.com/#clients)
- [Who We Help](https://shopperations.com/#whowehelp)
- [About Us](https://shopperations.com/about/)
- [Blog](https://blog.shopperations.com/)
- [Contact](https://shopperations.com/contact/)
- [Client Login](https://shopperationsapp.com/auth/login)

### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Agencies%20Operational%20Advantage.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1#comments-listing)

## [The Agencies That Control the Budget Control the Relationship](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1)

Why operational excellence is becoming the defining competitive advantage in shopper marketing.

[Read More](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1)

<https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Theory%20House.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula#comments-listing)

## [Theory House: Turning Brand Ambition into Shopper Action](https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula)

We’re continuing the 2025 [Shopper Marketing Agency Landscape](https://blog.shopperations.com/topic/shopper-marketing-agency) series by spotlighting [Theory House](https://www.theoryhouse.com/), a Charlotte-based agency known for punching above its weight in the world of CPG and retail.

[Read More](https://blog.shopperations.com/small-team-big-impact-the-theory-house-formula)

<https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm> ![](https://blog.shopperations.com/hubfs/Jared%20Kirby%20Blog%20post%20header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm#comments-listing)

## [How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm)

In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...

[Read More](https://blog.shopperations.com/how-one-agency-rebuilt-client-trust-with-a-single-source-of-truth-a-conversation-with-jared-kirby-of-cemm)

<https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover> ![](https://blog.shopperations.com/hubfs/Nikki%20Jones%20-%20from%20agency%20to%20Retail%20Blog%20header.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover#comments-listing)

## [From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover)

[Careers i](https://blog.shopperations.com/topic/shopper-marketing-careers)[n Shopper Marketing](https://blog.shopperations.com/topic/shopper-marketing-careers) is a topic I am passionate about. I love hearing stories about where shopper marketers come from and what careers they pursue if they leave their roles. In the past, my former colleague Carolyne Klug [shared](https://blog.shopperations.com/agency-vs.-client-deciding-the-shopper-marketing-career-path) about her...

[Read More](https://blog.shopperations.com/from-agency-hustle-to-retail-muscle-nikki-johnsons-career-crossover)

<https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts> ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcA_noZ9AGXecptKtt6a6efbA5vQe_3p3IflbRbnJYl3lGO3xwdNJlhS5_468k-vjJmGOJnplRnjBCZ4bH9FTKVZYb5fGkxVNGf838eop8ZstukEiVEF_A5Drm1F8vagn0KbW7j?key=f1UU7tVLlvUK3JmnXm29dA)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts#comments-listing)

## [Inside AMP (Advantage Marketing Partners): Winning Hearts and Filling Carts](https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts)

Today, I am continuing our [2025 Shopper Marketing Agency Landscape](https://blog.shopperations.com/topic/shopper-marketing-agency) series by featuring **Advantage Marketing Partners (AMP)** — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...

[Read More](https://blog.shopperations.com/inside-amp-winning-hearts-and-filling-carts)

<https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Public%20Labrl-1.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action#comments-listing)

## [Public Label: Igniting Brand Intent & Shopper Action](https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action)

We’re excited to continue the our [2025 Agency Landscape series](https://blog.shopperations.com/topic/shopper-marketing-agency) — a behind-the-scenes look at the most innovative commerce marketing agencies shaping the future of CPG brand-building. This series helps brands cut through the noise and understand how...

[Read More](https://blog.shopperations.com/public-label-igniting-brand-intent-shopper-action)

<https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20HMT.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[2](https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution#comments-listing)

## [Inside HMT Associates: Bridging Brand Strategy and Commerce Execution](https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution)

The agency world is evolving fast — with holding company shakeups, retail media pressures, and a growing need for integration across sales, marketing, and insights. I launched this series to help CPG brands make sense of it all: who’s who, what they...

[Read More](https://blog.shopperations.com/inside-hmt-associates-bridging-brand-strategy-and-commerce-execution)

<https://blog.shopperations.com/four-signs-your-shopper-marketing-agency-is-awesome> ![](https://blog.shopperations.com/hubfs/4%20Signs%20Your%20Shopper%20Marketing%20Agency%20Is%20Awesome.png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/four-signs-your-shopper-marketing-agency-is-awesome&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/four-signs-your-shopper-marketing-agency-is-awesome#comments-listing)

## [Four Signs Your Shopper Marketing Agency is Awesome](https://blog.shopperations.com/four-signs-your-shopper-marketing-agency-is-awesome)

Evaluating your agency partners should be an evergreen process.  In any healthy relationship, good partners accentuate our positive traits while mitigating our worst instincts. 

[Read More](https://blog.shopperations.com/four-signs-your-shopper-marketing-agency-is-awesome)

<https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report> ![](https://blog.shopperations.com/hubfs/I%20Surveyed%2030%20%E2%80%9CHot%E2%80%9D%20Shopper%20Marketing%20Vendors.%20Here%20Are%20My%20Observations..png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[0](https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report#comments-listing)

## [I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.](https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report)

CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.

[Read More](https://blog.shopperations.com/30-hot-shopper-marketing-vendors-report)

<https://blog.shopperations.com/5-pitch-mistakes-shopper-marketing-agencies-make> ![](https://blog.shopperations.com/hubfs/5%20Pitch%20Mistakes%20Shopper%20Marketing%20Agencies%20Make%20(1).png)

[Tweet](https://twitter.com/share)

<iframe src="https://www.facebook.com/plugins/like.php?href=https://blog.shopperations.com/5-pitch-mistakes-shopper-marketing-agencies-make&amp;send=false&amp;layout=box_count&amp;width=75&amp;show_faces=false&amp;font&amp;colorscheme=light&amp;action=like&amp;height=90&amp;appId=445851638794887" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:63px; margin-top:3px;" allowtransparency="true"></iframe>

[3](https://blog.shopperations.com/5-pitch-mistakes-shopper-marketing-agencies-make#comments-listing)

## [5 Pitch Mistakes Shopper Marketing Agencies Make](https://blog.shopperations.com/5-pitch-mistakes-shopper-marketing-agencies-make)

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more frustrating,...

[Read More](https://blog.shopperations.com/5-pitch-mistakes-shopper-marketing-agencies-make)

[All posts](https://blog.shopperations.com/all) [Next](https://blog.shopperations.com/topic/shopper-marketing-agency/page/2)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

[![](https://blog.shopperations.com/hubfs/Blog%20header%20-%209%20Things%20I%20wish.png)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

[![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

### Subscribe to Email Updates

![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534")

<https://www.linkedin.com/company/shopperations-research-%26-technology/> <https://twitter.com/shopperations> <https://www.facebook.com/Shopperations/> <https://www.instagram.com/shopperations/>

- [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf)
- [Privacy Policy](https://shopperations.com/privacy-policy/)
- Sitemap

© 2026 Shopperations Research & Technology LLC