---
title: Blog for Practical Shopper Marketers | Shopper Marketing Hero
description: Shopper Marketing Hero | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/rachel-williams-shopper-marketing-hero> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Hero%20(4).png)

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## [Rachel Williams - Shopper Marketing Hero](https://blog.shopperations.com/rachel-williams-shopper-marketing-hero)

This month, United States celebrates [Women's History Month](https://en.wikipedia.org/wiki/Women%27s_History_Month), therefore, I am dedicating March articles to [women in Shopper Marketing](https://blog.shopperations.com/whats-it-like-being-a-woman-in-cpg-marketing) who are making our industry's history.

[Read More](https://blog.shopperations.com/rachel-williams-shopper-marketing-hero)

<https://blog.shopperations.com/josh-bruns-shopper-marketing-hero> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Hero%20(2)-2.png)

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## [Josh Bruns - Shopper Marketing Hero](https://blog.shopperations.com/josh-bruns-shopper-marketing-hero)

 I love recognizing shopper marketing greatness because, often times, our peers [quietly do their work](https://blog.shopperations.com/invisible-work-the-unsung-heroes-of-shopper-marketing) in remote locations far from the spotlight of corporate PR and formal recognition programs.

[Read More](https://blog.shopperations.com/josh-bruns-shopper-marketing-hero)

<https://blog.shopperations.com/steve-alexich-shopper-marketing-hero> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Hero.png)

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## [Steve Aleksich - Shopper Marketing Hero](https://blog.shopperations.com/steve-alexich-shopper-marketing-hero)

I always say that shopper marketers are resourceful, resilient, curious and creative. Our January Shopper Marketing hero embodies all of these qualities. 

Meet [Steve Aleksich](https://www.linkedin.com/in/steve-aleksich-4262525/), Senior Manager of Shopper Marketing & Partnerships at Del Monte Foods.

[Read More](https://blog.shopperations.com/steve-alexich-shopper-marketing-hero)

<https://blog.shopperations.com/tim-orrell-shopper-marketing-hero> ![](https://blog.shopperations.com/hubfs/Tim%20Orrell%20-%20Shopper%20Marketing%20Hero.png)

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## [Tim Orrell - Shopper Marketing Hero](https://blog.shopperations.com/tim-orrell-shopper-marketing-hero)

Due to vacations and a large number of new clients we had to on-board last summer, we took a break from honoring our Shopper Marketing Heroes for a few months. I am happy to resume our little tradition this month. Please meet October Shopper...

[Read More](https://blog.shopperations.com/tim-orrell-shopper-marketing-hero)

<https://blog.shopperations.com/shopper-marketing-hero-megan-hennigan> ![](https://blog.shopperations.com/hubfs/Megan%20Hennigan%20-%20Shopper%20Marketing%20Hero.png)

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## [Megan Hennigan - Shopper Marketing Hero](https://blog.shopperations.com/shopper-marketing-hero-megan-hennigan)

We are continuing [our tradition](https://info.shopperations.com/nominate-a-shopper-marketing-hero) of featuring outstanding shopper marketing practitioners this month.

[Read More](https://blog.shopperations.com/shopper-marketing-hero-megan-hennigan)

<https://blog.shopperations.com/shopper-marketing-hero-humza-mahfooz> ![](https://blog.shopperations.com/hubfs/Humza%20Mahfooz%20-%20Shopper%20Marketing%20Hero.png)

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## [Humza Mahfooz - Shopper Marketing Hero](https://blog.shopperations.com/shopper-marketing-hero-humza-mahfooz)

Our last two Shopper Marketing Heroes from [March](https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0) and [April](https://blog.shopperations.com/shopper-marketing-hero-ren%C3%A9-robers) were both US-based. To bring some diverse perspective, we picked an international nominee this time. 

[Read More](https://blog.shopperations.com/shopper-marketing-hero-humza-mahfooz)

<https://blog.shopperations.com/shopper-marketing-hero-rené-robers> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Hero%20(2).png)

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## [René Robers - Shopper Marketing Hero](https://blog.shopperations.com/shopper-marketing-hero-rené-robers)

Since we announced the call for Shopper Marketing Hero nominations back in February, we received many entries. But this one was unique: not just one, but four people wanted to recognize René Robers, Customer Marketing Manager at Heineken USA. All of...

[Read More](https://blog.shopperations.com/shopper-marketing-hero-rené-robers)

<https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0> ![](https://blog.shopperations.com/hubfs/Kendal%20Callender%20-%20Shopper%20Marketing%20Hero.png)

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## [Kendal Callender - Shopper Marketing Hero](https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0)

This month, we are starting a new tradition: recognize the best of the best in the shopper marketing trade. 

[Read More](https://blog.shopperations.com/nominate-a-shopper-marketing-hero-1-0)

[All posts](https://blog.shopperations.com/all)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

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