If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.
Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...
Your job is strategic, creative, and collaborative… but your day-to-day life feels more like managing chaos.
Most marketers accept this as “just how things work.” But here’s the truth: the chaos isn't your job, fixing it might be your legacy.
Let’s be honest: all that manual work isn’t just annoying—it’s quietly draining your team’s energy, your campaign results, and your career momentum.
This isn’t just operational inefficiency. It’s a missed opportunity for leadership.
At Shopperations, we’ve worked with mid-level and senior marketers at some of the largest CPG brands in the country. They all started in the same place: overworked, under-supported by IT, and drowning in disconnected tools.
But one thing set them apart: They didn’t wait for permission. They led.
Take Susan, our client at a large US food company. She wasn’t a tech expert. She wasn’t even particularly process-obsessed. She was just tired of wasting her team's talent on spreadsheet gymnastics.
She saw the problem and said: “I’ll own the solution.”
With Shopperations as her partner, Susan launched a planning platform that centralized budget releases and tactical planning, automated reporting, and gave brands, sales and finance full visibility of what her team works on. The impact was immediate:
Let’s step back. What Susan did wasn’t just an operational win—it was a career-defining moment.
By leading this transformation, she:
Susan became the go-to for other modernization initiatives. Her visibility skyrocketed. And when new leadership roles opened up? She was already on the shortlist.
This is the kind of move that changes how people see you—and how you see yourself.
If you're waiting for IT to build you the perfect solution, you might be waiting forever. Not because they don’t care—but because they don’t live your pain the way you do.
Marketers are in the best position to lead digital transformation because they understand the work.
And with the right partner, you don’t need to be a technologist to launch a system that works.
We’ve done this dozens of times. Shopperations brings the platform, onboarding and integrations, and industry-specific know-how to make the transition smooth.
If you’re tired of wasting your energy on reactive work...
If you want to reclaim time for real strategy...
If you’re ready to be recognized as a leader, not just a doer...
Then this is your moment.
📩 Book a demo
🎯 Or reach out via LinkedIn to hear how others made their mark with a bold first step.
You don’t have to fix everything. You just have to lead the first fix.
That’s where transformation begins—and careers take off.