It’s Monday morning. Again. Your calendar is a patchwork of meetings. Your inbox is a graveyard of endless, unfinished conversations—chasing facts, corralling inputs, or begging for approvals that never quite come. And that promotion plan you...
OlgaYurovski

Recent Posts
Inside AMP (Advantage Marketing Partners): Winning Hearts and Filling Carts
Today, I am continuing our 2025 Shopper Marketing Agency Landscape series by featuring Advantage Marketing Partners (AMP) — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...
Public Label: Igniting Brand Intent & Shopper Action
We’re excited to continue the our 2025 Agency Landscape series — a behind-the-scenes look at the most innovative commerce marketing agencies shaping the future of CPG brand-building. This series helps brands cut through the noise and understand how...
Inside HMT Associates: Bridging Brand Strategy and Commerce Execution
The agency world is evolving fast — with holding company shakeups, retail media pressures, and a growing need for integration across sales, marketing, and insights. I launched this series to help CPG brands make sense of it all: who’s who, what they...
The First 90 Days: How New Marketing Leaders Can Make Their Mark Fast
Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.
Why Marketers Should Lead Digital Transformation (And Not Wait On IT)
If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.
Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...
Is Integrated Omnichannel Marketing A Myth?
Is the promise of Integrated Omnichannel Marketing falling apart in your organization? Are "more meetings" and "more emails" simply not working anymore? You are not alone! Your CPG peers are feeling the pain of rampant silos, linear and slow...
A Day In A Life of A Shopper Marketer - INFOGRAPHIC
It's never been easy to explain to the industry outsiders what shopper marketers do all day long. The CPG industry is vast and omnipresent, but its marketing's inner workings are complex and hard to grasp. It takes a good year or two for the...