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OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.

Recent Posts

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How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM

In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...

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From Agency Hustle to Retail Muscle: Nikki Johnson's Career Crossover

Careers in Shopper Marketing is a topic I am passionate about. I love hearing stories about where shopper marketers come from and what careers they pursue if they leave their roles. In the past, my former colleague Carolyne Klug shared about her...

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Why CPG Marketers Feel Restless – And What to Do About It

It’s Monday morning. Again. Your calendar is a patchwork of meetings. Your inbox is a graveyard of endless, unfinished conversations—chasing facts, corralling inputs, or begging for approvals that never quite come. And that promotion plan you...

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Inside AMP (Advantage Marketing Partners): Winning Hearts and Filling Carts

Today, I am continuing our 2025 Shopper Marketing Agency Landscape series by featuring Advantage Marketing Partners (AMP) — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...

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Public Label: Igniting Brand Intent & Shopper Action

We’re excited to continue the our 2025 Agency Landscape series — a behind-the-scenes look at the most innovative commerce marketing agencies shaping the future of CPG brand-building. This series helps brands cut through the noise and understand how...

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Inside HMT Associates: Bridging Brand Strategy and Commerce Execution

The agency world is evolving fast — with holding company shakeups, retail media pressures, and a growing need for integration across sales, marketing, and insights. I launched this series to help CPG brands make sense of it all: who’s who, what they...

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The First 90 Days: How New Marketing Leaders Can Make Their Mark Fast

Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.

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Why Marketers Should Lead Digital Transformation (And Not Wait On IT)

If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.

Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...

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