Finance and Marketing share the same budget from opposite ends of the battlefield. Finance sees ledgers, accruals, quarter-end precision and Accounting Standards compliance. Marketing sees campaigns,...
I wrote a similar post a few years ago. Boy, has the world changed since then or what? The discipline of CPG marketing has become even more technical, complex, and dynamic. Expectations for omnichannel shopper marketing plans have cranked up, too.
What do you get when you combine a former CPG executive, a life coach, omnichannel business consultant and a cycling instructor? Someone who knows how to push you—strategically and spiritually—without burning you out.
You may have heard IT or digital transformation teams mention something called MACH architecture. It sounds technical, maybe even intimidating, but it’s a concept that CPG marketers should get excited about.
We’re continuing the 2025 Shopper Marketing Agency Landscape series by spotlighting Theory House, a Charlotte-based agency known for punching above its weight in the world of CPG and retail.
In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...
Careers in Shopper Marketing is a topic I am passionate about. I love hearing stories about where shopper marketers come from and what careers they pursue if they leave their roles. In the past, my former colleague Carolyne Klug shared about her...
It’s Monday morning. Again. Your calendar is a patchwork of meetings. Your inbox is a graveyard of endless, unfinished conversations—chasing facts, corralling inputs, or begging for approvals that never quite come. And that promotion plan you...
Today, I am continuing our 2025 Shopper Marketing Agency Landscape series by featuring Advantage Marketing Partners (AMP) — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...
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