Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.
Why Marketers Should Lead Digital Transformation (And Not Wait On IT)
If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.
Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...
Is Integrated Omnichannel Marketing A Myth?
Is the promise of Integrated Omnichannel Marketing falling apart in your organization? Are "more meetings" and "more emails" simply not working anymore? You are not alone! Your CPG peers are feeling the pain of rampant silos, linear and slow...
A Day In A Life of A Shopper Marketer - INFOGRAPHIC
It's never been easy to explain to the industry outsiders what shopper marketers do all day long. The CPG industry is vast and omnipresent, but its marketing's inner workings are complex and hard to grasp. It takes a good year or two for the...
How to Strategically Leverage RMN Investments
Most CPG marketers are facing pressure to invest more and more into retail media each year. This pressure is not about to lessen any time soon.
According to EMARKETER forecast, total US omnichannel retail media spend will total almost $60Bn this...
7 Shopper Marketing Thought Leaders You Should Follow
The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from industry experts and thought leaders.
Shopper Marketing Operations Manager Job Description
Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep...
What is a Shopper Marketing Event?
Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.
Shopper Marketing Actuals - Why Are They So Elusive?
Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even...