Conference meetings are an extreme example of what CPG marketers deal with these days. Throughout the year, they are exposed to tremendous number of new technologies, marketing tactics and vendors who sell them. Keeping it all straight in your head is nearly impossible, yet knowing the vendor landscape and skillfully navigating it is a huge competitive advantage for any marketer.
I’ve written about the importance of having a process for discovering, evaluating, and testing emerging omni-channel marketing tactics to stay current. It doesn’t have to be complex or elaborate. Simply agreeing on how to meet vendors, what information to collect and how to share the findings with the rest of the organization can turn your team into an agile and savvy powerhouse. Not only will this type of process arm you with great information and create more meaningful vendor relationships, you will also save a lot of time by not meeting with the vendors who are not the right fit and can’t possibly make sense for your brands’ objectives or your retail accounts.
But building a process and training the team how to collect and share data can be daunting and time consuming. That’s why Shopperations is launching a new vendor and tactic discovery platform that will help CPG marketers and their current and potential vendors communicate more effectively and efficiently.
Imagine a portal where:
Sounds awesome, doesn’t it? Well, it’s coming!
We are seeking early adopters, both CPG marketers and vendor-side representatives, to help us finalize Vendor Catalog functionality by giving feedback on its usability and features.
Register here if you want to be one of our pilot users. It’s completely free!