--- title: "\"Tinder\" For CPG Marketers & Vendors" description: Overwhelmed by the number of emerging technologies, marketing tactics and vendors? We'll help you keep it all straight with the new Vendor Catalog portal. image: https://blog.shopperations.com/hubfs/Vendor%20Catalog.png --- [![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com) - [Platform](https://shopperations.com/platform/) - [Services](https://shopperations.com/services/) - [Clients](https://shopperations.com/#clients) - [Who We Help](https://shopperations.com/#whowehelp) - [About Us](https://shopperations.com/about/) - [Blog](https://blog.shopperations.com/) - [Contact](https://shopperations.com/contact/) - [Client Login](https://shopperationsapp.com/auth/login) ### BLOG FOR PRACTICAL SHOPPER MARKETERS # "Tinder" For CPG Marketers & Vendors By [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) Posted [September 12, 2019](http://shopperations.info/2016/09/) In [Shopper Marketing Best Practices](https://blog.shopperations.com/topic/shopper-marketing-best-practices), In [Shopper Marketing Tools & Tech](https://blog.shopperations.com/topic/shopper-marketing-tools-tech), In [Shopper Marketing Tactics and Vendors](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors) [0](https://blog.shopperations.com/tinder-for-cpg-marketers-vendors#comments-listing) - [Tweet](https://twitter.com/share) ![Vendor Catalog](https://blog.shopperations.com/hs-fs/hubfs/Vendor%20Catalog.png?width=503&name=Vendor%20Catalog.png)We are going to be at the [GroceryShop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) next week. It is a massive production where retailers, traditional CPGs, product and tech startups, investors, agencies, consultants and media vendors mingle, network and share their capabilities. GroceryShop offers an amazing and super-efficient opportunity to marketers and vendors to have a series of  “speed dating” meetings where new business relationships are started and new deals are born. They carefully curate this process and let both sides select who they want to meet with. A Tinder-like experience of sorts, I am being told. The meetings are quick, fun, very informative, but prepare to be “drinking from a firehose”. Conference meetings are an extreme example of what CPG marketers deal with these days. Throughout the year, they are exposed to tremendous number of new technologies, marketing tactics and vendors who sell them. Keeping it all straight in your head is nearly impossible, yet knowing the vendor landscape and skillfully navigating it is a huge competitive advantage for any marketer. I’ve written about the importance of having a [process for discovering, evaluating, and testing emerging omni-channel marketing tactics](https://blog.shopperations.com/shopper-marketing-vendor-management-101) to stay current. It doesn’t have to be complex or elaborate. Simply agreeing on how to meet vendors, what information to collect and how to share the findings with the rest of the organization can turn your team into an agile and savvy powerhouse. Not only will this type of [process](https://blog.shopperations.com/infographic-making-sense-of-shopper-marketing-vendor-landscape) arm you with great information and create more meaningful vendor relationships, you will also save a lot of time by *not* meeting with the vendors who are not the right fit and can’t possibly make sense for your brands’ objectives or your retail accounts. But building a process and training the team how to collect and share data can be daunting and time consuming. That’s why [**Shopperations is launching a new vendor and tactic discovery platform**](https://www.vendorstan.com/) that will help CPG marketers and their current and potential vendors communicate more effectively and efficiently. Imagine a portal where: - Even the most junior marketer can quickly get up to speed and lean what vendors and tactics are allowed at certain retail customers. - Where marketers can filter tactics by the types of brand objectives they help achieve.  - Where the tactic implementation lead times and common KPIs are clearly stated. - Where you can sort, filter, compare and save your favorite tactics and vendors.  - Discover new capabilities that are being launched and reach out to learn more. Sounds awesome, doesn’t it? Well, it’s coming! We are seeking early adopters, both CPG marketers and vendor-side representatives, to help us finalize Vendor Catalog functionality by giving feedback on its usability and features. Register [here](https://www.vendorstan.com/) if you want to be one of our pilot users. It’s completely free! [![New call-to-action](https://no-cache.hubspot.com/cta/default/1590127/7387e197-46ee-4387-99f2-22c003eb6079.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/7387e197-46ee-4387-99f2-22c003eb6079)   ### Other Posts You May Like: #### [Shopper Marketing Vendor Management 101](https://blog.shopperations.com/shopper-marketing-vendor-management-101) #### [Infographic: Makings Sense of Shopper Marketing Vendor Landscape](https://blog.shopperations.com/infographic-making-sense-of-shopper-marketing-vendor-landscape) #### [6 Things I Wish Sales Knew About Shopper Marketing](https://blog.shopperations.com/6-things-i-wish-sales-knew-about-shopper-marketing) ![OlgaYurovski](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg) ### [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. ### Recent Posts [![How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/hubfs/Blog%20header%20How%20to%20get%20your%20Omnichannel%20marketing%20plan%20AI%20ready.png)](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready) [How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready) [![Retail Media Is No Longer a Line Item. It Is Now a Planning Discipline.](https://blog.shopperations.com/hubfs/ChatGPT%20Image%20Jun%2024%2c%202026%2c%2003_41_24%20PM-png.png)](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline) [Retail Media Is No Longer a Line Item. 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what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter) Posted on October 04,2023 ### Subscribe to Email Updates ![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534") - [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf) - [Privacy Policy](https://shopperations.com/privacy-policy/) - Sitemap © 2026 Shopperations Research & Technology LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "OlgaYurovski", "url" : "https://blog.shopperations.com/author/olgayurovski" }, "dateModified" : "2023-08-01T21:19:28.941Z", "datePublished" : "2019-09-12T18:58:28.000Z", "headline" : "\"Tinder\" For CPG Marketers & Vendors", "image" : [ "https://blog.shopperations.com/hubfs/Vendor%20Catalog.png" ], "mainEntityOfPage" : { "@id" : "https://blog.shopperations.com/tinder-for-cpg-marketers-vendors", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shopperations.com/hubfs/Logo-Shopperations-Horizontal%201%20svg.svg" }, "name" : "Shopperations Research & Technology, LLC" } } ```