---
title: Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris
description: Listen to our first Shopperations' podcast, where I had the honor of chatting to the esteemed Dr. Brian Harris. Here we chat about the impact he has made on the retail industry since developing the discipline of Category Management, as well as where he sees the industry heading.
---

[Blog for Practical Shopper Marketers](https://blog.shopperations.com)

# [Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading)

 Written by [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) | Feb 13, 2019 12:40:21 PM

I have been fortunate enough to be profiled as a guest on [various podcasts](https://blog.shopperations.com/topic/podcast) in the last few months, and I thoroughly enjoyed the experience. Accordingly, I decided to start my own.

So here it is, my first Shopperations podcast, which due to the pedigree of my first guest is setting the bar pretty high - this must be the overachiever in me.

I had the honor of chatting to Brian Harris, thought leader, author, businessman and educator. Or perhaps you know him as "The Father of Category Management", a discipline that took the retail and CPG world by storm in 1990s and 2000s. 

Listen to this podcast where Brian and I chat about the impact he has made on the retail industry, as well as where he sees the industry heading.

If you enjoyed this, please keep an eye out for our next episode where I chat to Brian about what he learnt while deploying Category Management and what Shopper Marketers can take from this success.

 

### OTHER POSTS YOU MAY LIKE:

#### [PODCAST: THE CONVERGENCE OF SHOPPER MARKETING AND E-COMMERCE](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

#### [10 SHOPPER MARKETING INFLUENCERS YOU SHOULD FOLLOW](https://blog.shopperations.com/10-shopper-marketing-influencers-you-should-follow)

#### [STATE OF CPG MARKETING. WHAT'S HOLDING US BACK?](https://blog.shopperations.com/state-of-cpg-marketing.-whats-holding-us-back)

 

 

 

[View full post](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading)

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