--- title: "Podcast: The Convergence of Shopper Marketing and E-commerce" description: In this podcast, Shopperations CEO Olga Yurovski joins Keith Anderson from Profitero to discuss the convergence of shopper marketing discipline with eCommerce, and how brands’ organizational structures, toolkits and processes need to evolve to preserve deep and direct relationships with consumers. image: https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png --- [![Enlightened Shopper Marketing!](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "Enlightened Shopper Marketing!")](https://shopperations.com) - [Platform](https://shopperations.com/platform/) - [Services](https://shopperations.com/services/) - [Clients](https://shopperations.com/#clients) - [Who We Help](https://shopperations.com/#whowehelp) - [About Us](https://shopperations.com/about/) - [Blog](https://blog.shopperations.com/) - [Contact](https://shopperations.com/contact/) - [Client Login](https://shopperationsapp.com/auth/login) ### BLOG FOR PRACTICAL SHOPPER MARKETERS # Podcast: The Convergence of Shopper Marketing and E-commerce By [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) Posted [January 03, 2019](http://shopperations.info/2016/09/) In [Insider Scoop](https://blog.shopperations.com/topic/insider-scoop), In [CPG eCommerce](https://blog.shopperations.com/topic/cpg-ecommerce), In [Shopper Marketing Trends](https://blog.shopperations.com/topic/shopper-marketing-trends), In [Podcast](https://blog.shopperations.com/topic/podcast) [0](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce#comments-listing) - [Tweet](https://twitter.com/share) When I attended [Grocery Shop conference](https://blog.shopperations.com/grocery-shop-blew-my-mind) a few weeks ago, I ran into my friend Keith Anderson from Profitero who invited me to sit down for a casual conversation that we turned into a podcast episode. In this episode, we share our observations about the apparent convergence of shopper marketing discipline with eCommerce, and how brands’ organizational structures, toolkits and processes need to evolve to preserve deep and direct relationships with consumers. [Click here or the image below to listen to it.](https://www.profitero.com/podcast/episode-44-the-convergence-of-shopper-marketing-and-ecommerce/)  [![Profitero Podcast Convergence of Shopper Marketing and E-Commerce](https://blog.shopperations.com/hs-fs/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png?width=676&name=Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png)](https://www.profitero.com/podcast/episode-44-the-convergence-of-shopper-marketing-and-ecommerce/)   ### Other Posts you may like: ##### [PODCAST: TAKING SHOPPER MARKETING FROM ART TO SCIENCE](https://blog.shopperations.com/podcast-taking-shopper-marketing-from-an-art-to-a-science) ##### [SHOPPER MARKETING, AN AWKWARD TEENAGER](https://blog.shopperations.com/shopper-marketing-an-awkward-teenager) ##### [7 PEOPLE EVERY SHOPPER MARKETING TEAM NEEDS](https://blog.shopperations.com/7-people-every-shopper-marketing-team-needs) ##### [![Shopper Marketing Industry Benchmarking Report](https://no-cache.hubspot.com/cta/default/1590127/ecbd5d0d-69fc-4df1-bd8c-02620163f808.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ecbd5d0d-69fc-4df1-bd8c-02620163f808) ![OlgaYurovski](https://blog.shopperations.com/hubfs/1a44c7f28cfee6a9c9c285928d0db3ba.jpeg) ### [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence. ### Recent Posts [![How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/hubfs/Blog%20header%20How%20to%20get%20your%20Omnichannel%20marketing%20plan%20AI%20ready.png)](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready) [How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready) [![Retail Media Is No Longer a Line Item. It Is Now a Planning Discipline.](https://blog.shopperations.com/hubfs/ChatGPT%20Image%20Jun%2024%2c%202026%2c%2003_41_24%20PM-png.png)](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline) [Retail Media Is No Longer a Line Item. It Is Now a Planning Discipline.](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline) [![The Agencies That Control the Budget Control the Relationship](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Agencies%20Operational%20Advantage.png)](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1) [The Agencies That Control the Budget Control the Relationship](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1) [![](https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png) Shopper Marketing Analytics: Garbage In - Garbage Out Insider Scoop, CPG eCommerce, Shopper Marketing Trends, Podcast](https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out) [![](https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png) 6 CPG Marketing Predictions for 2019 Insider Scoop, CPG eCommerce, Shopper Marketing Trends, Podcast](https://blog.shopperations.com/shopper-marketing-analytics-garbage-in-garbage-out) [![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b) [![Vendorstan - 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what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter) Posted on October 04,2023 ### Subscribe to Email Updates ![5435534](https://blog.shopperations.com/hubfs/2023-Shopperations-Theme/img/5435534.png "5435534") - [Service Agreement](http://shopperations.info/wp-content/uploads/2016/10/shopperations-agreement.pdf) - [Privacy Policy](https://shopperations.com/privacy-policy/) - Sitemap © 2026 Shopperations Research & Technology LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "OlgaYurovski", "url" : "https://blog.shopperations.com/author/olgayurovski" }, "dateModified" : "2019-01-03T14:47:08.560Z", "datePublished" : "2019-01-03T14:45:51.000Z", "headline" : "Podcast: The Convergence of Shopper Marketing and E-commerce", "image" : [ "https://blog.shopperations.com/hubfs/Profitero%20Podcast%20Convergence%20of%20Shopper%20Marketing%20and%20E-Commerce.png" ], "mainEntityOfPage" : { "@id" : "https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.shopperations.com/hubfs/Logo-Shopperations-Horizontal%201%20svg.svg" }, "name" : "Shopperations Research & Technology, LLC" } } ```