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State of CPG Marketing. What's holding us back?

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

Watch my vlog to see what sobering observations about some of the most important issues we face and ideas for how to face them head on.

HubSpot Video


Share your thoughts in the comments below if you have observations about what is holding back our industry.



Shopper Marketing Industry Benchmarking Report



After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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