State of CPG Marketing. What's holding us back?

By OlgaYurovski Posted December 17, 2018 In Shopper Marketing Best Practices, In Vlog

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

Watch my vlog to see what sobering observations about some of the most important issues we face and ideas for how to face them head on.

Share your thoughts in the comments below if you have observations about what is holding back our industry.

OlgaYurovski

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.