---
title: Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris
description: In this podcast with the esteemed Dr. Brian Harris, we cover what he experienced while deploying category management. Brian then explores what shopper marketers can learn from the discipline's success.
---

[Blog for Practical Shopper Marketers](https://blog.shopperations.com)

# [Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris](https://blog.shopperations.com/what-can-shopper-marketers-learn-from-category-managements-success)

 Written by [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) | Feb 21, 2019 6:50:44 PM

Last week, I released Shopperations' [debut podcast](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading) featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.

Here is part 2 of the podcast series, where we talk about Brian's experience deploying the Category Management discipline and what shopper marketers can learn from its success.

I hope you enjoyed today's episode. Next week, I will bring you the [final installment](https://blog.shopperations.com/critical-future-skills-for-cpg-marketers-podcast-interview-feat.-brian-harris) of this series,  where Brian and I look to the future and discuss critical modern skills for marketers as well as how category management will evolve in the era of e-commerce.

 

### OTHER POSTS YOU MAY LIKE:

#### [WHERE IS RETAIL & CPG INDUSTRY HEADING? - PODCAST INTERVIEW FEAT. DR. BRIAN HARRIS](https://blog.shopperations.com/podcast-where-is-the-retail-industry-heading)

#### [PODCAST: THE CONVERGENCE OF SHOPPER MARKETING AND E-COMMERCE](https://blog.shopperations.com/podcast-the-convergence-of-shopper-marketing-and-e-commerce)

#### [6 CPG MARKETING PREDICTIONS FOR 2019](https://blog.shopperations.com/6-cpg-marketing-predictions-for-2019)

[View full post](https://blog.shopperations.com/what-can-shopper-marketers-learn-from-category-managements-success)

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