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Last week, I released Shopperations' debut podcast featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.
Here is part 2 of the podcast series, where we talk about Brian's experience deploying the Category Management discipline and what shopper marketers can learn from its success.
I hope you enjoyed today's episode. Next week, I will bring you the final installment of this series, where Brian and I look to the future and discuss critical modern skills for marketers as well as how category management will evolve in the era of e-commerce.
OTHER POSTS YOU MAY LIKE:
PODCAST: THE CONVERGENCE OF SHOPPER MARKETING AND E-COMMERCE
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