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Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris

Brian Harris Interview Podcast Part 2Last week, I released Shopperations' debut podcast featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.

Here is part 2 of the podcast series, where we talk about Brian's experience deploying the Category Management discipline and what shopper marketers can learn from its success.


I hope you enjoyed today's episode. Next week, I will bring you the final installment of this series,  where Brian and I look to the future and discuss critical modern skills for marketers as well as how category management will evolve in the era of e-commerce.

 

OTHER POSTS YOU MAY LIKE:

WHERE IS RETAIL & CPG INDUSTRY HEADING? - PODCAST INTERVIEW FEAT. DR. BRIAN HARRIS

PODCAST: THE CONVERGENCE OF SHOPPER MARKETING AND E-COMMERCE

6 CPG MARKETING PREDICTIONS FOR 2019

 

See how Shopperations beats Excel

OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
Free ebook How to build modern Shopper Marketing Capability
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