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Critical Future skills for CPG marketers - Podcast interview feat. Brian Harris

Copy of Brian Harris Interview PodcastHere it is, the final installment of my series,  with the esteemed Dr Brian Harris.  So far we have discussed where the industry is heading, how Shopper Marketers can replicate CatMan success and today we look to the future.

In this final episode, Brian shares what he believes the vital skills are for future marketers. We also discuss the people Brian admires and follows, and, lastly, we chat about how Category Management will evolve in the era of e-commerce.

That is it folks, thanks for listening to this podcast series, and I hope that you enjoyed listening to it as much I as I enjoyed the process of developing it for you.

 

OTHER POSTS YOU MAY LIKE:

WHERE IS RETAIL & CPG INDUSTRY HEADING? - PODCAST INTERVIEW FEAT. DR. BRIAN HARRIS

REPLICATING CATMAN SUCCESS IN SHOPPER MARKETING - PODCAST INTERVIEW FEAT. BRIAN HARRIS

7 PEOPLE EVERY SHOPPER MARKETING TEAM NEEDS

 

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OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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