---
title: How I Quit My Shopper Marketing Job To Start A Software Company
description: If you are not an IT person, starting a B2B software company can be intimidating. Let me share how I did it in the upcoming webinar.
---

[Blog for Practical Shopper Marketers](https://blog.shopperations.com)

# [How I Quit My Shopper Marketing Job To Start A Software Company](https://blog.shopperations.com/shopperations-founder-shares-her-story)

 Written by [OlgaYurovski](https://blog.shopperations.com/author/olgayurovski) | Jan 28, 2021 9:53:08 PM

For the last couple of years, I have been doing [podcast interviews with former CPGers](https://blog.shopperations.com/topic/podcast) who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".

His comment made me realize that I never slowed down to process my own experience, do a retrospective analysis and summarize my learnings for the last 6+ years, as I transitioned from a corporate marketing job to running a tech startup.

I got a chance to do so recently when I was approached by [Together In Digital](https://www.togetherindigital.com/) to speak at their upcoming SheRocks event next month. I gladly agreed and am now putting together:

- Lessons I learned in my journey
- Things I wish I knew before I quit the CPG world, and
- Why I feel enterprise software industry needs more non-technical founders like you and I.

Join me to hear my Founder on February 5, 2021 at noon EST. Reserve your free seat [here](https://www.eventbrite.com/e/together-digital-she-rocks-leap-of-faith-building-a-tech-startup-tickets-138699250191).

 

### Other Posts You May Like:

#### [CPGERS WHO ROCK IT AS ENTREPRENEURS - Podcast Interview with ROGER JACKSON](https://blog.shopperations.com/cpgers-who-rock-it-as-entrepreneurs-roger-jackson)

#### [WHY SELLING TO CPGS IS SO FREAKING HARD](https://blog.shopperations.com/why-selling-to-cpg-marketers-is-so-freaking-hard-vendorstan)

#### [CRITICAL FUTURE SKILLS FOR CPG MARKETERS - PODCAST INTERVIEW FEAT. BRIAN HARRIS](https://blog.shopperations.com/critical-future-skills-for-cpg-marketers-podcast-interview-feat.-brian-harris)

 

[View full post](https://blog.shopperations.com/shopperations-founder-shares-her-story)

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