How I Quit My Shopper Marketing Job To Start A Software Company

Blog Header - MP4 (1)For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".

His comment made me realize that I never slowed down to process my own experience, do a retrospective analysis and summarize my learnings for the last 6+ years, as I transitioned from a corporate marketing job to running a tech startup.

I got a chance to do so recently when I was approached by Together In Digital to speak at their upcoming SheRocks event next month. I gladly agreed and am now putting together:

  • Lessons I learned in my journey
  • Things I wish I knew before I quit the CPG world, and
  • Why I feel enterprise software industry needs more non-technical founders like you and I.

Join me to hear my Founder on February 5, 2021 at noon EST. Reserve your free seat here.

 

Shopperations Founder & CEO Olga Yurovski Presents at Together In Digital/SheRocks summit


Other Posts You May Like:

CPGERS WHO ROCK IT AS ENTREPRENEURS - Podcast Interview with ROGER JACKSON

WHY SELLING TO CPGS IS SO FREAKING HARD

CRITICAL FUTURE SKILLS FOR CPG MARKETERS - PODCAST INTERVIEW FEAT. BRIAN HARRIS

 

OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
Free ebook How to build modern Shopper Marketing Capability

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