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How I Quit My Shopper Marketing Job To Start A Software Company

Blog Header - MP4 (1)For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".

His comment made me realize that I never slowed down to process my own experience, do a retrospective analysis and summarize my learnings for the last 6+ years, as I transitioned from a corporate marketing job to running a tech startup.

I got a chance to do so recently when I was approached by Together In Digital to speak at their upcoming SheRocks event next month. I gladly agreed and am now putting together:

  • Lessons I learned in my journey
  • Things I wish I knew before I quit the CPG world, and
  • Why I feel enterprise software industry needs more non-technical founders like you and I.

Join me to hear my Founder on February 5, 2021 at noon EST. Reserve your free seat here.

 

Shopperations Founder & CEO Olga Yurovski Presents at Together In Digital/SheRocks summit


Other Posts You May Like:

CPGERS WHO ROCK IT AS ENTREPRENEURS - Podcast Interview with ROGER JACKSON

WHY SELLING TO CPGS IS SO FREAKING HARD

CRITICAL FUTURE SKILLS FOR CPG MARKETERS - PODCAST INTERVIEW FEAT. BRIAN HARRIS

 

OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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