---
title: Blog for Practical Shopper Marketers | Liz Mayer
description: Liz is a Partner in Omnichannel Commerce, Marketing and Customer Development at the retail and CPG growth consultancy, The Partnering Group. She has over 20 years of experience in marketing, customer development, shopper and commerce marketing and integrated consumer engagement across heritage and emerging brands. Liz is an industry-recognized leader, receiving the Excellence in Leadership award from The Path to Purchase Institute. She has transformed multiple departments in her career, and having been an accomplished practitioner, understands the complexity that must be clarified to drive growth.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---
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### BLOG FOR PRACTICAL SHOPPER MARKETERS
## Liz Mayer
Liz is a Partner in Omnichannel Commerce, Marketing and Customer Development at the retail and CPG growth consultancy, The Partnering Group. She has over 20 years of experience in marketing, customer development, shopper and commerce marketing and integrated consumer engagement across heritage and emerging brands. Liz is an industry-recognized leader, receiving the Excellence in Leadership award from The Path to Purchase Institute. She has transformed multiple departments in her career, and having been an accomplished practitioner, understands the complexity that must be clarified to drive growth.
Find me on:
### Recent Posts
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## [Three New Rules for CPG Brand-Building](https://blog.shopperations.com/three-new-rules-for-cpg-brand-building)
With shopping behavior expanding online through eCommerce buying and digital influence on in-store purchasing, brand building requires new rules to play and win.
[Read More](https://blog.shopperations.com/three-new-rules-for-cpg-brand-building)
[All posts](https://blog.shopperations.com/all)
[](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)
[](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)
### Posts by Topic
- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)
see all
### Popular Posts
[](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)
### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)
Posted on November 18,2025
[](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)
### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)
Posted on March 02,2026
[](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)
### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)
Posted on October 04,2023
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