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Shopper Marketing in The Metaverse - Does It Have Potential?

In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration,

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8 U.S. Laws Shopper Marketers Should Know

There has always been tension between Marketing and Legal. Working with corporate lawyers can be frustrating. They seem to say no to so many of our great ideas; they poke holes in our creative and copy; they scrutinize our packaging design and...

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5 Ways ChatGPT Helps Shopper Marketers

Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...

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Why Marketing Ops should be your next career move

Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...

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Three New Rules for CPG Brand-Building

With shopping behavior expanding online through eCommerce buying and digital influence on in-store purchasing, brand building requires new rules to play and win.

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I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.

CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.

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Retail Media - Win or Whine for Shopper Marketers

With promises of greater personalization and targeting capacity backed by point of sale data, retailers are inviting consumer goods marketers closer to shoppers with the launch of their own retail media platforms. 

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Fire Prevention: Annual Planning in Times of Uncertainty

It is getting to be that time of the year again. Shopper marketers can hear the whispers. Even those working remotely can feel the heaviness in the air on their team calls. 

It’s fire drill season, a.k.a. ANNUAL PLANNING.

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Get In Front Of (Re)planning Crisis

The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.

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What's Trending at P2P Summit 2019?

Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming P2P Summit that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!

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5 Ways ChatGPT Helps Shopper Marketers

Posted on March 17,2023

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