---
title: Blog for Practical Shopper Marketers | Shopper Marketing Trends
description: Shopper Marketing Trends | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready> ![](https://blog.shopperations.com/hubfs/Blog%20header%20How%20to%20get%20your%20Omnichannel%20marketing%20plan%20AI%20ready.png)

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## [How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready)

*Four moves you can make this planning season — no new software, no reorg, no waiting.*

[Read More](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready)

<https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline> ![](https://blog.shopperations.com/hubfs/ChatGPT%20Image%20Jun%2024%2c%202026%2c%2003_41_24%20PM-png.png)

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## [Retail Media Is No Longer a Line Item. It Is Now a Planning Discipline.](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline)

Retail media used to be easier to categorize. Not easy to manage — let's not get carried away — but easier to put in a box. A brand team could treat it as a media tactic. An e-commerce team could treat it as a traffic driver. A shopper team could...

[Read More](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline)

<https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1> ![](https://blog.shopperations.com/hubfs/Blog%20header%20-%20Agencies%20Operational%20Advantage.png)

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## [The Agencies That Control the Budget Control the Relationship](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1)

Why operational excellence is becoming the defining competitive advantage in shopper marketing.

[Read More](https://blog.shopperations.com/the-agencies-that-control-the-budget-control-the-relationship-1)

<https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift> ![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)

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## [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

I did not discover shopper marketing in a trend report. I learned it sitting across from retailers, trying to reconcile brand ambition, trade funding, and shelf reality in the same plan.

[Read More](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

<https://blog.shopperations.com/how-to-strategically-leverage-rmn-investment> ![](https://blog.shopperations.com/hubfs/How%20to%20leverage%20RMN%20spend%20Blog%20Header.png)

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## [How to Strategically Leverage RMN Investments](https://blog.shopperations.com/how-to-strategically-leverage-rmn-investment)

Most CPG marketers are facing pressure to invest more and more into retail media each year. This pressure is not about to lessen any time soon.

According to EMARKETER [forecast](https://www.emarketer.com/insights/guide-retail-media/), total US omnichannel retail media spend will total almost $60Bn this...

[Read More](https://blog.shopperations.com/how-to-strategically-leverage-rmn-investment)

<https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Thought%20Leaders%20You%20Should%20Follow.png)

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## [7 Shopper Marketing Thought Leaders You Should Follow](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow)

The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from industry experts and thought leaders.

[Read More](https://blog.shopperations.com/shopper-marketing-thought-leaders-you-should-follow)

<https://blog.shopperations.com/shopper-marketing-operations-manager-job-description> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Ops%20Manager%20Job%20Blog%20Header.png)

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## [Shopper Marketing Operations Manager Job Description](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description)

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, [I wrote](https://blog.shopperations.com/why-marketing-ops-should-be-your-next-career-move) why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep...

[Read More](https://blog.shopperations.com/shopper-marketing-operations-manager-job-description)

<https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential> ![](https://blog.shopperations.com/hubfs/shoppermarketing%20in%20themetaverse.png)

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## [Shopper Marketing in The Metaverse - Does It Have Potential?](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential)

In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and [online collaboration](https://blog.shopperations.com/5-best-shopper-marketing-collaboration-apps),

[Read More](https://blog.shopperations.com/shopper-marketing-in-the-metaverse-does-it-have-potential)

<https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know> ![](https://blog.shopperations.com/hubfs/Blog%20Header%209%20U.S.%20Laws.png)

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## [8 U.S. Laws Shopper Marketers Should Know](https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know)

There has always been tension between Marketing and Legal. Working with corporate lawyers can be frustrating. They seem to say no to so many of our great ideas; they poke holes in our creative and copy; they scrutinize our packaging design and...

[Read More](https://blog.shopperations.com/8-u.s.-laws-shopper-marketers-should-know)

<https://blog.shopperations.com/how_chatgpt_helps_shopper_marketers> ![](https://blog.shopperations.com/hubfs/How%20Chat%20GPG%20helps%20Shopper%20Marketrers.png)

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## [5 Ways ChatGPT Helps Shopper Marketers](https://blog.shopperations.com/how_chatgpt_helps_shopper_marketers)

Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...

[Read More](https://blog.shopperations.com/how_chatgpt_helps_shopper_marketers)

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### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
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- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
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- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
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see all

### Popular Posts

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### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

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### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

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### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

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