Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...
I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.
CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.
Why Selling to CPGs Is So Freaking Hard
I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.
Get In Front Of (Re)planning Crisis
The COVID-19 coronavirus is the “black swan” event of this decade, perhaps of our entire generation. It will undoubtedly change the CPG and retail industries in ways yet unknown.
Introducing Shopperations Marketing Briefs
Have you ever wondered which one of the 14 versions of your marketing brief is the 'real' one?
Is your team using briefs inconsistently or relies on multiple versions of the brief template?
Are you having trouble finding the brief documents for many...