Blog for Practical Shopper Marketers

How to Strategically Leverage RMN Investments

7 Shopper Marketing Thought Leaders You Should Follow

Shopper Marketing Operations Manager Job Description

What is a Shopper Marketing Event?

Shopper Marketing Actuals - Why Are They So Elusive?

Omnichannel Shopper Marketing Mind Map And 5 Ways To Use It

Why Managing Coupon Spend Should Be Shopper Marketers’ Strategic Priority

Shopper Insights 101 - what they are and why they matter

8 Easy Ways to Make Shopperations Work Harder For You

Shopper Marketing in The Metaverse - Does It Have Potential?

Marketing Leaders, #HireUkrainians

How to Calculate Shopper Marketing ROI

8 Features of a Great Shopper Marketing Plan

8 U.S. Laws Shopper Marketers Should Know

Before You Quit Your Corporate Career - 8 Lessons

5 Ways ChatGPT Helps Shopper Marketers

5 Ways Marketing Planning Software Pays For Itself

Why Marketing Ops should be your next career move

Three New Rules for CPG Brand-Building

Data Harmonization - Why Should Shopper Marketers Care?

The 5 Love Languages of Shopperations Users 🥰

4 Reasons Why Shopper Marketers Dread Planning Post-COVID

6 THINGS our clients love about Shopperations

Four Signs Your Shopper Marketing Agency is Awesome

How To Juggle A CPG Marketing Career With A Startup Side Hustle

I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.

CPGers Who Rock It As Entrepreneurs - Josh Bruns Interview

How Shopper Marketers Find Their Voice and Get a Seat at the Table

“It’s All in my head” - Why Shopper Marketers Can’t Keep Up

How I Quit My Shopper Marketing Job To Start A Software Company

Why Shopper Marketing Does Not Belong In TPM

Can Shopper Marketing Analytics Answer the ROI Question?

COVID Update - 6 Things to Do If Your Marketing Budget is Underspent

Retail Media - Win or Whine for Shopper Marketers

CPG Marketing Analytics - Benchmarking Study

Fire Prevention: Annual Planning in Times of Uncertainty

Why Selling to CPGs Is So Freaking Hard

CPGers Who Rock it as Entrepreneurs - Carmen Brace

CPGers Who Rock it as Entrepreneurs - Roger Jackson

7 Tools to Enable CPG Marketing Remote Work

Get In Front Of (Re)planning Crisis

CPGers Who Rock it as Entrepreneurs - Neetu Godara

Cart Before Horse: Why You Are Not Ready For Marketing Analytics

"Tinder" For CPG Marketers & Vendors

Introducing Shopperations Marketing Briefs

CPGers Who Rock it as Entrepreneurs

What's Trending at P2P Summit 2019?

9 Steps To Guided Decentralization Of Shopper Marketing

What Are Shopper Marketing Spending Principles?

7 MarTech Conference Insights for CPG Marketers

Rachel Williams - Shopper Marketing Hero

Critical Future skills for CPG marketers - Podcast interview feat. Brian Harris

Replicating CatMan Success in Shopper Marketing - Podcast Interview Feat. Brian Harris

7 Things Retail Marketers Wish Brands Knew

Josh Bruns - Shopper Marketing Hero

Where is Retail & CPG Industry Heading? - Podcast Interview Feat. Dr. Brian Harris

Good data comes from happy users

CPG Marketers: Know your numbers

CPG Marketers: Capture data systematically

Steve Aleksich - Shopper Marketing Hero

6 CPG Marketing Predictions for 2019

Podcast: The Convergence of Shopper Marketing and E-commerce

Shopper Marketing Analytics: Garbage In - Garbage Out

Invisible work - the unsung heroes of shopper marketing

State of CPG Marketing. What's holding us back?

Shopper Marketers, here is how you can make use of that remaining budget.

6 Things I Wish Sales Knew About Shopper Marketing

6 Things To Do Now If Your Marketing Budget Is Underspent

Grocery Shop Blew My Mind

How Many-to-Many Budget-Event Flow Drives Marketers Crazy

Tim Orrell - Shopper Marketing Hero

5 Reasons to Shake Up Your Shopper Marketing Operations, Now

What's Trending At P2P Expo 2018?

7 Must-Have Shopper Marketing Reports

Megan Hennigan - Shopper Marketing Hero

Low Shopper Marketing Productivity is YOUR problem, not IT’s

Humza Mahfooz - Shopper Marketing Hero

How To Prevent A Shopper Marketing Disaster

Why TPM Is Not A Shopper Marketing Solution

4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY

Shopper Marketers: Say goodbye to Final.Final.xls

René Robers - Shopper Marketing Hero

5 Pitch Mistakes Shopper Marketing Agencies Make

Kendal Callender - Shopper Marketing Hero

The Retail Battlefield: Shopper Marketing Lessons From The Front

Shopper Marketing: Things to Celebrate And Change

10 Rookie Shopper Marketer Mistakes

5 Ways Excel Is Letting Your Shopper Marketing Team Down

5 Critical Areas You Must Address In E-commerce Joint Business Planning

Podcast: What Is Wrong With Shopper Marketing?

10 Keys to Shopper Marketing Success

Should Shopper Marketing “Own” Ecommerce?

Podcast: Taking Shopper Marketing From Art To Science

How To Explain To A 5th Grader What Shopper Marketers Do

Agency Vs. Client: Deciding The Shopper Marketing Career Path

How Smart Shopper Marketers Get Brand Managers to Listen

To PO Or Not To PO? The Shopper Marketing Accountability Question

Our Best Clients Have These 8 Things In Common

7 Ways Shopper Marketers Waste Time and Money

How to Recognize and Manage Shopper Marketing Scope Creep

Path 2 Purchase Expo 2017: What's Trending

How To Harness The Elusive Shopper Marketing KPIs

10 Shopper Marketing Influencers You Should Follow

Retail Account Penetration Strategies for Shopper Marketers

9 Things I Wish Brand Managers Knew About Shopper Marketing

How Savvy Shopper Marketers Discover Existing Brand Content

7 People Every Shopper Marketing Team Needs

Shopper Marketers Who Love Financial Audits

Role of Content in Shopper Marketing: Interview with Bob Gilbreath

Infographic: Making Sense of Shopper Marketing Vendor Landscape

Shopper Marketing #1 Mission: Bust the Brand-Sales Silos

Slack Community: Modern Networking For Shopper Marketing Pros

6 Ways Open Shopper Marketing Collaborators Get A Competitive Edge

7 Ways A Shopper Marketing System Of Record Will Boost Your Team Productivity

5 Signs Your Shopper Marketing Organization Is A Black Hole

Top 10 Trending Keywords At 2017 Shopper Marketing Summit

Is Your Shopper Marketing Agency Watson to Your Holmes?

5 Best Shopper Marketing Collaboration Apps

Why 2017 Will Stress Out Shopper Marketers, And What You Can Do About It

How To Become a Shopper Marketer In 6 Months

Where Does Unused Shopper Marketing Creative Go?

Shopper Marketing Vendor Management 101

Are You Still Building Shopper Marketing Plans in Excel?

5 Signs You Should Be a Shopper Marketer

Cart Before Horse: You Are Not Ready For Marketing Analytics

10 Signs Your Shopper Marketing Team Outgrew Excel

6 Reasons Why Shopper Marketing Job Is So Tough

10 Rookie Shopper Marketer's Must Dos

Shopper Marketing, An Awkward Teenager

Path 2 Purchase Expo: What's Trending?

How to Design a Perfect Meal Solutions Display in 12 Steps

6 Ways To Ride The Wave Of Shopper Marketing Renaissance