Good data is required for solid post-promotional analysis and for on-going management reporting. Marketers who do not have user-friendly, automated ways to report their spend will be forever stuck in the reactive, tactical mode.

How can you be a smarter marketer?  How can you empower your team to make better decisions and be more productive? The answer is: you need to own your data and truly know your numbers.

Marketers do not trust their data. As I described on my recent post "Garbage in, garbage out",  this stance has become an utterance I hear more and more. In this vlog, I am delving into why lack of good data is a growing concern, and what you can do...

I recently watched this awesome video by Mel Robbins who tackles the issue of "invisible" vs. "visible" work. It made me ponder on how relevant it is for the CPG marketing world where a lot of work happens behind the scenes and true heroes are not...

Over the last four years I have been simultaneously navigating the worlds of CPG marketing and technology startups.

This has allowed me to gain some insight into the current state of the CPG industry. I firmly believe that we are being held back!

Have you found yourself in a situation whereby your budget is underspent mid Q4?