Today, I am continuing our 2025 Shopper Marketing Agency Landscape series by featuring Advantage Marketing Partners (AMP) — a dynamic, agile team that brought serious energy to the conversation. Unlike a typical one-on-one interview, AMP showed up...

We’re excited to continue the our 2025 Agency Landscape series — a behind-the-scenes look at the most innovative commerce marketing agencies shaping the future of CPG brand-building. This series helps brands cut through the noise and understand how...

The agency world is evolving fast — with holding company shakeups, retail media pressures, and a growing need for integration across sales, marketing, and insights. I launched this series to help CPG brands make sense of it all: who’s who, what they...

Evaluating your agency partners should be an evergreen process.  In any healthy relationship, good partners accentuate our positive traits while mitigating our worst instincts. 

The traditional marketing process of selecting an agency has been around for more than 50 years, and it is completely out-of-date. It is very time consuming and stressful for the clients. For shopper marketing agencies, it is even more frustrating,...

I recently met with a fellow shopper marketer, who was looking to make a career change. And, inevitably, the question was asked: “Why did you make the switch from agency to client?” A simple question, but one that has ultimately changed the course...