I wrote a similar post a few years ago. Boy, has the world changed since then or what? The discipline of CPG marketing has become even more technical, complex, and dynamic. Expectations for omnichannel shopper marketing plans have cranked up, too.
What MACH architecture means for CPG marketing ops
You may have heard IT or digital transformation teams mention something called MACH architecture. It sounds technical, maybe even intimidating, but it’s a concept that CPG marketers should get excited about.
How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM
In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...
The First 90 Days: How New Marketing Leaders Can Make Their Mark Fast
Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.
Why Marketers Should Lead Digital Transformation (And Not Wait On IT)
If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.
Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...
Is Integrated Omnichannel Marketing A Myth?
Is the promise of Integrated Omnichannel Marketing falling apart in your organization? Are "more meetings" and "more emails" simply not working anymore? You are not alone! Your CPG peers are feeling the pain of rampant silos, linear and slow...
How to Strategically Leverage RMN Investments
Most CPG marketers are facing pressure to invest more and more into retail media each year. This pressure is not about to lessen any time soon.
According to EMARKETER forecast, total US omnichannel retail media spend will total almost $60Bn this...