---
title: Blog for Practical Shopper Marketers | Shopper Marketing 101
description: Shopper Marketing 101 | Practical advice, best practices and industry news for retail and CPG omnichannel marketing professionals.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

<https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready> ![](https://blog.shopperations.com/hubfs/Blog%20header%20How%20to%20get%20your%20Omnichannel%20marketing%20plan%20AI%20ready.png)

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## [How to Get Your Omnichannel Marketing Plan AI-Ready](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready)

*Four moves you can make this planning season — no new software, no reorg, no waiting.*

[Read More](https://blog.shopperations.com/how-to-get-your-omnichannel-marketing-plan-ai-ready)

<https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline> ![](https://blog.shopperations.com/hubfs/ChatGPT%20Image%20Jun%2024%2c%202026%2c%2003_41_24%20PM-png.png)

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## [Retail Media Is No Longer a Line Item. It Is Now a Planning Discipline.](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline)

Retail media used to be easier to categorize. Not easy to manage — let's not get carried away — but easier to put in a box. A brand team could treat it as a media tactic. An e-commerce team could treat it as a traffic driver. A shopper team could...

[Read More](https://blog.shopperations.com/retail-media-is-no-longer-a-line-item.-it-is-now-a-planning-discipline)

<https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift> ![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)

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## [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

I did not discover shopper marketing in a trend report. I learned it sitting across from retailers, trying to reconcile brand ambition, trade funding, and shelf reality in the same plan.

[Read More](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

<https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting> ![](https://blog.shopperations.com/hubfs/Blog%20Header%20-%20Finance%20%26%20Marketing%20reporting%20(676%20x%20351%20px).png)

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## [The Hidden Flaws in CPG Marketing Finance Reporting](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting)

### Introduction: Same Money, Different Languages

Finance and Marketing share the same budget from opposite ends of the battlefield. Finance sees ledgers, accruals, quarter-end precision and Accounting Standards compliance. Marketing sees campaigns,...

[Read More](https://blog.shopperations.com/the-hidden-flaws-in-cpg-marketing-finance-reporting)

<https://blog.shopperations.com/blue-buffalos-finance-game-changer> ![](https://blog.shopperations.com/hubfs/Blue%20Buffalo%E2%80%99s%20Finance%20Game-Changer.png)

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## [Blue Buffalo’s Shopper Marketing Finance Game-Changer](https://blog.shopperations.com/blue-buffalos-finance-game-changer)

[Read More](https://blog.shopperations.com/blue-buffalos-finance-game-changer)

<https://blog.shopperations.com/conagras-clarity-powered-by-shopperations> ![](https://blog.shopperations.com/hubfs/Conagra%E2%80%99s%20Clarity%20Powered%20by%20Shopperations.png)

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## [Conagra’s Clarity Powered by Shopperations](https://blog.shopperations.com/conagras-clarity-powered-by-shopperations)

[Read More](https://blog.shopperations.com/conagras-clarity-powered-by-shopperations)

<https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana> ![](https://blog.shopperations.com/hubfs/Five%20Ways%20Shopperations%20Transformed%20Marketing%20at%20Tropicana.png)

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## [5 Ways Shopperations Transformed Marketing at Tropicana](https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana)

[Read More](https://blog.shopperations.com/5-ways-shopperations-transformed-marketing-at-tropicana)

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## [A Day In A Life of A Shopper Marketer - INFOGRAPHIC](https://blog.shopperations.com/a-day-in-a-life-of-shopper-marketer-infographic)

It's never been easy to explain to the industry outsiders what shopper marketers do all day long. The CPG industry is vast and omnipresent, but its marketing's inner workings are complex and hard to grasp. It takes a good year or two for the...

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<https://blog.shopperations.com/what-is-a-shopper-marketing-event> ![](https://blog.shopperations.com/hubfs/What%20is%20a%20Shopper%20Marketing%20Event.png)

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## [What is a Shopper Marketing Event?](https://blog.shopperations.com/what-is-a-shopper-marketing-event)

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.

[Read More](https://blog.shopperations.com/what-is-a-shopper-marketing-event)

<https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive> ![](https://blog.shopperations.com/hubfs/Shopper%20Marketing%20Actuals%20Blog%20Header.png)

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## [Shopper Marketing Actuals - Why Are They So Elusive?](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive)

Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even...

[Read More](https://blog.shopperations.com/shopper-marketing-actuals-why-are-they-so-elusive)

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### Posts by Topic

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- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
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