You may have heard IT or digital transformation teams mention something called MACH architecture. It sounds technical, maybe even intimidating, but it’s a concept that CPG marketers should get excited about.
How One Agency Rebuilt Client Trust with a Single Source of Truth: A Conversation with Jared Kirby of CEMM
In the high-stakes world of shopper marketing, agencies often juggle a maze of spreadsheets, multiple stakeholders, and way too many “final” versions of the truth. But what happens when all that noise is replaced with one streamlined, centralized...
The First 90 Days: How New Marketing Leaders Can Make Their Mark Fast
Congratulations—you’ve been promoted! You’ve made the leap from individual contributor to people manager, and now you’re staring at a whole new playing field. It’s exciting… and let’s be honest, a little intimidating.
Why Marketers Should Lead Digital Transformation (And Not Wait On IT)
If you're a CPG marketer—especially in the omnichannel shopper or retail media space — you know the grind.
Spreadsheets. Version control nightmares. Chasing approvals. Last-minute changes from sales. Reporting to finance with incomplete data...
Shopper Marketing Operations Manager Job Description
Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep...
Omnichannel Shopper Marketing Mind Map And 5 Ways To Use It
The omnichannel shopper marketing job is a tough one (I wrote about it at length in this post), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining ...
8 Easy Ways to Make Shopperations Work Harder For You
Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...
Shopper Marketing in The Metaverse - Does It Have Potential?
In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration,
5 Ways ChatGPT Helps Shopper Marketers
Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...