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8 Easy Ways to Make Shopperations Work Harder For You

Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously...

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Shopper Marketing in The Metaverse - Does It Have Potential?

In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration,

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5 Ways ChatGPT Helps Shopper Marketers

Are you tired of hearing about ChatGPT yet? It seems like everyone is talking about it these days. ChatGPT has so many applications, both for personal and professional life! Today, I wanted to share how shopper marketers in the CPG industry can take...

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5 Ways Marketing Planning Software Pays For Itself

Buying software has always been a complex process in a CPG enterprise. In my almost nine years of selling B2B productivity software, I found the hardest part of closing the deal is not getting my foot in the door to do an initial exploratory call or...

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Why Marketing Ops should be your next career move

Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...

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Data Harmonization - Why Should Shopper Marketers Care?

CPG shopper marketers are awash in data. Finance data, shipments data, syndicated point of sale data, retail media performance data, shopper card data, website traffic data… the list goes on.
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The 5 Love Languages of Shopperations Users 🥰

It's the middle of February, and love is in the air. So we wanted to take this opportunity to share a few words of love and gratitude to our users. 

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6 THINGS our clients love about Shopperations

By now we have waxed lyrical about all of the very many frustrations that we know commerce marketers face.

Poor productivity. Complexity. Meetings. Dodgy spreadsheets. Disasters waiting to strike … We feel your pain!

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I Surveyed 30 “Hot” Shopper Marketing Vendors. Here Are My Observations.

CPGs and their agencies are yearning to learn more about new shopper technologies and vendor capabilities. It may be hard to believe if you are a vendor trying to find the marketing decision makers, but believe me, they are ready to listen.

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Why Shopper Marketing Does Not Belong In TPM

Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs.

Too time consuming. Too manual. Too siloed. Too complicated.

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5 Ways ChatGPT Helps Shopper Marketers

Posted on March 17,2023

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