Almost nine years ago, I left my cushy career in CPG marketing to start a tech company. I quit "cold turkey", without any premeditation, a business plan, or a clear idea of how to move forward.

Shopper marketing has always been an ambiguous place in terms of career planning. Unlike in traditional brand, sales or finance roles, shopper marketing almost never has a clear career path paved in front of them. This is unfortunate because the...

When I started the “CPGers Who Rock It As Entrepreneurs” blog and podcast series, I focused on the people who left the corporate world entirely to start a new venture. Imagine my surprise when I learned that there is a different way to go about...

From being a Shopper Marketer at top CPG companies, to sales leader at a rapidly growing digital media company andalso becoming a startup entrepreneur... Josh Bruns has been on an unorthodox but exciting journey.

For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".

Here it is, the final installment of my series,  with the esteemed Dr Brian Harris.  So far we have discussed where the industry is heading, how Shopper Marketers can replicate CatMan success and today we look to the future.

Last week, I released Shopperations' debut podcast featuring Dr. Brian Harris, where we spoke about the direction that he sees retail and CPG industry will heading towards.

I recently met with a fellow shopper marketer, who was looking to make a career change. And, inevitably, the question was asked: “Why did you make the switch from agency to client?” A simple question, but one that has ultimately changed the course...

One of our most popular blog posts explored personality traits successful shopper marketers possess (for instance, shopper marketers need to have a balanced right and left brain!). Most of those traits cannot be taught, you either have them or you...

Shopper marketers often receive little recognition because they work in remote field sales office locations and get a lot of things done quietly and with relatively limited resources. Shopper marketing job is dynamic and fun but is often stressful...