I have a passion for creating order and structure out of chaos. CPG Marketing vendor management and buying process is broken.

Before every P2P Summit or P2P Expo, we publish a word cloud that visualizes their agendas' top keywords. Check out what's trending for the upcoming P2P Summit that is scheduled to kick off in Ft. Lauderdale less than two weeks from today!

When I worked in the CPG space, I thought I knew something about MarTech. MarTech startups popped up right and left, some of them pitched business to us, others made news because they were acquired by our retail customers or our media partners. But...

In late October-early November, I went to Vegas to attend Grocery Shop. If you have not had a chance to be there or have not even heard of the event, check out my vlog where I rave about all the reasons you should be there next time.

This week, thousands of shopper marketers will get together in Minneapolis, MN for an annual Path To Purchase Expo. This is THE event for shopper marketers in the North America region. 

Knowing what your industry is buzzing about certainly helps when you try to "sharpen your saw" and ensure your skills and knowledge don't get rusty. Here, we continue our observations about the keywords shopper marketing industry uses to define the...

In the crazy world of shopper marketing, busy professionals often wonder: what are the important, long-term trends to pay attention to vs. the fads that become a flavor of the month but quickly go back to obscurity?

Next week is a big one for Shopperations, we will be heading up to Chicago to particpate in the Path 2 Purcahse Expo (#P2PX) and network with the shopper marketing professionals and industry leaders. Are you still unsure whether it's the right...