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Uzma Rauf

I’m Uzma Rauf, while I now lead my consulting practice, Khatanalytics (pronounced katana-lytics) where we specialize in Consumer Experience Journey research and strategy, I previously headed up the Shopper Insights function at Unilever, and later was VP of Consumer, Shopper & Market Insights at Samsung Electronics. Thanks for reading!
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Recent Posts


Shopper Insights 101 - what they are and why they matter

Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn't about making assumptions — it's about being fully informed. Utilizing data and insights is crucial for making knowledgeable...

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Free ebook How to build modern Shopper Marketing Capability
Vendorstan - Find a perfect tactic or vendor to activate your brand

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