I’m Uzma Rauf, while I now lead my consulting practice, Khatanalytics (pronounced katana-lytics) where we specialize in Consumer Experience Journey research and strategy, I previously headed up the Shopper Insights function at Unilever, and later was VP of Consumer, Shopper & Market Insights at Samsung Electronics. Thanks for reading!
Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn't about making assumptions — it's about being fully informed. Utilizing data and insights is crucial for making knowledgeable...
