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Podcast: Taking Shopper Marketing From Art To Science

I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".

We discussed a wide variety of topics including meeting personalization, balancing old-school creativity with new school data creation, and using evidence (rather than just emotions) to maximize ROI from shopper marketing campaigns.

Click the image below to check it out.

marketscale

Thanks for listening and let me know what you think!

 

OlgaYurovski

OlgaYurovski

After more than 15 years in Consumer Packaged Goods industry, I became a software entrepreneur. Today, I design and sell Shopperations, a web-based, collaborative planning software for Marketers on both CPG and Retail sides, to enable transparency, accountability and stronger Shopper Marketing promotional analytics. I am passionate about all things Retail and Shopper Marketing, love reading about Neuroscience progress as it relates to shopper research, and care about process improvement and marketing automation technology.
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