Podcast: Taking Shopper Marketing From Art To Science

By OlgaYurovski Posted December 22, 2017 In Insider Scoop, In Podcast

I was honored to be featured on the MarketScale Retail podcast this week in an episode called "Taking Shopper Marketing From An Art To A Science".

We discussed a wide variety of topics including meeting personalization, balancing old-school creativity with new school data creation, and using evidence (rather than just emotions) to maximize ROI from shopper marketing campaigns.

Click the image below to check it out.

Thanks for listening and let me know what you think!

OlgaYurovski

After more than 15 years in the Consumer Packaged Goods industry, I founded Shopperations to solve a problem I saw everywhere, marketing teams running complex retail programs with tools that were never designed for the job. Today I focus on building software that brings structure, transparency, and control to omnichannel marketing execution. I’m passionate about retail, shopper marketing, and the systems that help marketing teams operate with clarity and confidence.