Since we announced the call for Shopper Marketing Hero nominations back in February, we received many entries. But this one was unique: not just one, but four people wanted to recognize René Robers, Customer Marketing Manager at Heineken USA. All of them were her colleagues. Here is her story.
I personally met René a little over a year ago. She strikes me as a bright-eyed young professional, a breath of fresh air in the mature US CPG industry, and one of the most engaged Shopperations clients. So, I was not surprised that her team was also impressed and in awe of her talent and hard work. Here are just a few things they said:
When I reached out to René for an interview, she was humbled and excited. I couldn't wait to ask her about her shopper marketing journey.