Meet our March Shopper Marketing hero: Rachel Williams, Account & Media Strategist at Social Forces! Rachel's colleague, Ari Rothman, nominated her and said:
OY: When and how did you come to work in shopper marketing?
OY: What skills and experiences, in your opinion, are important to be successful in shopper marketing?
OY: What is your shopper marketing "super power"?
OY: What fascinates you about shopper marketing?
OY: What advice do you have for young shopper marketers or those who are interested a in shopper marketing career?
RW: Seek different work experiences across the CPG value chain. The CPG industry is complex and nuanced. Understanding how all of the entities work together to bring a product to a shopper is essential. Having the opportunity to work in different areas such as for a broker, for an agency, and a retailer have helped me understand the intricacies of this industry.