Alejandra Denda is a Co-Founder and Managing Partner at Starfish Partners (https://starfish-partners.com) , a business strategy and marketing consulting firm. She is a passionate and experienced shopper marketing and connected commerce expert. Her decades of experience in Retail, CPG Manufacturing and Agency worlds, combined with her deep understanding of omni-channel strategy, is helping drive growth for her clients across the globe.
Evaluating your agency partners should be an evergreen process. In any healthy relationship, good partners accentuate our positive traits while mitigating our worst instincts.
