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Heidi Nagle

Heidi has over 20 years of CPG financial analysis and reporting experience supporting Sales, Brand and Marketing. She thrives in process improvement and collaborating with IT to build efficient system solutions.
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The Hidden Flaws in CPG Marketing Finance Reporting

Introduction: Same Money, Different Languages

Finance and Marketing share the same budget from opposite ends of the battlefield. Finance sees ledgers, accruals, quarter-end precision and Accounting Standards compliance. Marketing sees campaigns,...

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