---
title: Blog for Practical Shopper Marketers | Kathleen Lee
description: With a background in marketing and communications, Kathleen enjoys immersing herself in a world of words.
image: https://blog.shopperations.com/hubfs/Blog%20for%20practical%20Shopper%20Marketers%20-%20preview%20image.png
---

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### BLOG FOR PRACTICAL SHOPPER MARKETERS

## Kathleen Lee

![](https://blog.shopperations.com/hubfs/profile%20pic-852438-edited-711147-edited.jpg)

With a background in marketing and communications, Kathleen enjoys immersing herself in a world of words.

Find me on:

<https://www.linkedin.com/in/kathleen-lee-b62634158/>

### Recent Posts

<https://blog.shopperations.com/5-reasons-to-shake-up-your-shopper-marketing-operations-now> ![](https://blog.shopperations.com/hubfs/4%20reasons%20to%20shake%20up.png)

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## [5 Reasons to Shake Up Your Shopper Marketing Operations, Now](https://blog.shopperations.com/5-reasons-to-shake-up-your-shopper-marketing-operations-now)

We recently [conducted a survey](https://info.shopperations.com/2018_shopper_marketing_operations_research) which shows that the tools and systems used by the majority of our respondents are almost three decades old! 

[Read More](https://blog.shopperations.com/5-reasons-to-shake-up-your-shopper-marketing-operations-now)

<https://blog.shopperations.com/low-shopper-marketing-productivity-is-your-problem-not-its> ![](https://blog.shopperations.com/hubfs/low%20shopper%20productivity%20is%20your%20problem%2c%20not%20ITs-1.png)

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## [Low Shopper Marketing Productivity is YOUR problem, not IT’s](https://blog.shopperations.com/low-shopper-marketing-productivity-is-your-problem-not-its)

Think of your workload and what needs to be accomplished in your work day. Now take that work day and cut it in half…

That’s the state of productivity in the CPG and retail marketing world.

[Read More](https://blog.shopperations.com/low-shopper-marketing-productivity-is-your-problem-not-its)

<https://blog.shopperations.com/how-to-prevent-a-shopper-marketing-disaster> ![](https://blog.shopperations.com/hubfs/How%20To%20Prevent%20A%20Shopper%20Marketing%20Disaster%20(2).png)

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## [How To Prevent A Shopper Marketing Disaster](https://blog.shopperations.com/how-to-prevent-a-shopper-marketing-disaster)

What is the common thread that unites Mondelez, Merck, WPP, Beiersdorf, Auchan Group and Metro? All of them fell prey to the ransomware attack last summer.

The virus named Petya [hijacked](http://fortune.com/2017/06/27/petya-ransomware-cyber-attack-targets/) their computer systems and demanded a ransom payment....

[Read More](https://blog.shopperations.com/how-to-prevent-a-shopper-marketing-disaster)

<https://blog.shopperations.com/4-mojo-mooting-problems-shopper-marketers-face-today> ![](https://blog.shopperations.com/hubfs/real%20estate%20in%20the%20city.jpg)

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## [4 MOJO MOOTING PROBLEMS SHOPPER MARKETERS FACE TODAY](https://blog.shopperations.com/4-mojo-mooting-problems-shopper-marketers-face-today)

I think we can agree that the CPG and retail marketing industries are facing some compelling problems.

We live in a world of increasing accountability, you need to know and thoroughly understand what marketing investments are or aren’t working. You...

[Read More](https://blog.shopperations.com/4-mojo-mooting-problems-shopper-marketers-face-today)

<https://blog.shopperations.com/shopper-marketers-say-goodbye-to-final.final.xls> ![](https://blog.shopperations.com/hubfs/brunch.jpg)

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## [Shopper Marketers: Say goodbye to Final.Final.xls](https://blog.shopperations.com/shopper-marketers-say-goodbye-to-final.final.xls)

Industry veteran Olga Yurovski, with more than a decade of experience at Fortune 500 companies as a brand, product and shopper marketer, understands the frustrations of shopper marketers.

We have outlined these frustrations below, have a read and...

[Read More](https://blog.shopperations.com/shopper-marketers-say-goodbye-to-final.final.xls)

[All posts](https://blog.shopperations.com/all)

[![Free ebook How to build modern Shopper Marketing Capability](https://no-cache.hubspot.com/cta/default/1590127/abba3902-dda3-42c9-8120-854ccd64a38b.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/abba3902-dda3-42c9-8120-854ccd64a38b)

[![Free AI Readiness Assessment - Is your marketing team ready for AI?](https://no-cache.hubspot.com/cta/default/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7.png)](https://cta-redirect.hubspot.com/cta/redirect/1590127/ba0c9887-ee4d-4dd8-9fb2-e89e93b06da7)

### Posts by Topic

- [Shopper Marketing Best Practices (91)](https://blog.shopperations.com/topic/shopper-marketing-best-practices)
- [Shopper Marketing Tools & Tech (50)](https://blog.shopperations.com/topic/shopper-marketing-tools-tech)
- [Insider Scoop (44)](https://blog.shopperations.com/topic/insider-scoop)
- [Shopper Marketing 101 (30)](https://blog.shopperations.com/topic/shopper-marketing-101)
- [Shopper Marketing Trends (22)](https://blog.shopperations.com/topic/shopper-marketing-trends)
- [Shopper Marketing Agency (12)](https://blog.shopperations.com/topic/shopper-marketing-agency)
- [Shopper Marketing Careers (12)](https://blog.shopperations.com/topic/shopper-marketing-careers)
- [Startup Life (11)](https://blog.shopperations.com/topic/startup-life)
- [Podcast (10)](https://blog.shopperations.com/topic/podcast)
- [Shopper Marketing Conferences (8)](https://blog.shopperations.com/topic/shopper-marketing-conferences)
- [Shopper Marketing Hero (8)](https://blog.shopperations.com/topic/shopper-marketing-hero)
- [Shopper Insights and Analytics (7)](https://blog.shopperations.com/topic/shopper-insights-and-analytics)
- [Shopperations Product Updates (7)](https://blog.shopperations.com/topic/shopperations-product-updates)
- [Vlog (6)](https://blog.shopperations.com/topic/vlog)
- [Shopper Marketing Tactics and Vendors (5)](https://blog.shopperations.com/topic/shopper-marketing-tactics-and-vendors)
- [CPG eCommerce (3)](https://blog.shopperations.com/topic/cpg-ecommerce)
- [In-Store Marketing (1)](https://blog.shopperations.com/topic/in-store-marketing)
- [Retail Media (1)](https://blog.shopperations.com/topic/retail-media)
- [Shopper Marketing Examples (1)](https://blog.shopperations.com/topic/shopper-marketing-examples)

see all

### Popular Posts

[![](https://blog.shopperations.com/hubfs/Blog%20header%20-%209%20Things%20I%20wish.png)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

### [9 Things I Wish Brand Managers Knew About Shopper Marketing (2025 edition)](https://blog.shopperations.com/9-things-i-wish-brand-managers-knew-about-shopper-marketing-2025-edition)

Posted on November 18,2025

[![](https://blog.shopperations.com/hubfs/The%20Shopper%20Marketing%20History%20and%20Timeline.png)](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

### [The Evolution of Shopper Marketing and the Next Power Shift](https://blog.shopperations.com/the-evolution-of-shopper-marketing-and-the-next-power-shift)

Posted on March 02,2026

[![](https://blog.shopperations.com/hubfs/Shopper%20Insights%20101%20Blog%20Header%20Image-png.png)](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

### [Shopper Insights 101 - what they are and why they matter](https://blog.shopperations.com/shopper-insights-101-what-they-are-and-why-they-matter)

Posted on October 04,2023

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